Brands
Virat Kohli-Anushka Sharma bat for plant-based meat brand Blue Tribe
Mumbai: Homegrown plant-based meat brand Blue Tribe has onboarded the celebrity couple Anushka Sharma and Virat Kohli as investors and brand ambassadors.
The couple, in partnership with Blue Tribe, has come out with a video that talks about their intrigue in discovering that plant-based meat “tastes and feels 100 per cent similar to traditional meat products.”
“Virat and I have always been animal lovers. It’s been years since we decided to adopt a meat-free lifestyle,” said Anushka Sharma. “The collaboration with Blue Tribe is a step to tell people how they can be more conscious and leave less impact on the planet by switching to a plant-based diet. We hope that more people would like to understand the need for it and thus, help the planet and the life in it.”
“I want to enjoy the kind of food I love without leaving a huge carbon footprint. I know a lot of people feel the same way. This is why I believe if we can have a lower dependence on meat, without shortchanging our taste buds, there is potential for a planet-changing impact. This is where Blue Tribe is proving to be a gamechanger, striking a perfect balance between food that’s really tasty and good for the planet,” Virat Kohli added.
Blue Tribe co-founder Sandeep Singh said the products are aimed at non-vegetarian eaters who want to switch to healthier, environment-friendly products without compromising the taste of their favorite dishes. “Our food experts and scientists have been successful in identifying what gives meat its unique taste and texture, and so our products will taste, look, feel and cook exactly like meat,” he added.
According to the brand statement, the products are essentially made with pea, soybean, lentils, grains, and other vegetarian ingredients that mechanically extract proteins, vitamins, and other nutrients. The brand claims to be one of the first to initiate the conversation by asking people to make a conscious change in their lifestyle and switch to plant-based meats in order to save the planet, combat climate change and global warming. The celebrity couple‘s vision is in alignment with that of the brand, it said.
“In India, over 60 per cent of the people are non-vegetarian, and most people have no idea about the negative effects it has on the planet. The good thing is that we are becoming aware of what we eat, and we are grateful to Anushka and Virat for supporting Blue Tribe and spreading this message further,” Singh further said.
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
