GECs
Colors bolsters programming lineup with two new shows
Mumbai: Colors and Balaji Telefilms have joined hands for the sixth edition of the fantasy fiction show “Naagin” that will premiere on 12 February starting at 8 p.m every Saturday and Sunday. The channel has also announced a new fiction property called “Parineetii” set for the 14 February premiere and will air from Monday to Friday at 10 p.m.
“I am excited to continue my long-standing relationship with Colors and strengthen it further with the launch of two new shows,” said producer Ekta Kapoor. “We began the journey of ‘Naagin’ more than six years ago and have come a long way to bring the epic story of our serpent queen in five enthralling seasons and I am elated to announce the next one. With an incredibly captivating theme, this season is going to be grander than ever. Along with Naagin, we are also launching ‘Parineetii,’ a show that depicts a beautiful yet complex hue of friendship.”
“At Colors, it is our deep-rooted commitment to introduce variety entertainment through stories that connect with the audience,” said Viacom18 head Hindi mass entertainment and kids TV network Nina Elavia Jaipuria. “After adding an exhilarating romantic thriller ‘Fanaa- Ishq Mein Marjawaan’ to our fiction line-up, we are delighted to announce the new season of our most coveted fantasy fiction franchise ‘Naagin’ and a brand-new drama ‘Parineetii.’ With these unique new concepts, we continue with our promise to provide unlimited entertainment and hope that the viewers will connect with our stories and characters.”
The new season of “Naagin” will feature an ensemble cast including Tejasswi Prakash, Simba Nagpal, Sudhaa Chandran, Mahekk Chahal, Urvashi Dholakia and Manit Joura.
“After witnessing an action-packed start to the year, we are set to raise the momentum with two new shows – ‘Naagin 6’ and ‘Parineetii’,” said Viacom18 chief content officer Hindi mass entertainment Manisha Sharma. “We are delighted to strengthen our long-standing relationship with Balaji Telefilms with these two shows helmed by none other than Ekta Kapoor.”
GECs
Zee scales syndication with global tie-ups, 350 plus channel MCN
Vertical, dubbed and audio formats boost digital reach
MUMBAI: Zee Entertainment Enterprises Ltd. is giving its content library a fresh passport. The company has stepped up its syndication push, signing global partnerships, experimenting with new-age formats and building a multi-channel network that now spans more than 350 channels.
With the newly secured MCN licence, Zee can manage, distribute and monetise content across leading digital platforms at scale, strengthening its presence in the fast-growing creator and short-form ecosystem.
To keep pace with changing viewing habits, the company is also reshaping its content into formats built for the small screen in your hand. In a tie-up with micro-drama platform Story TV, select titles are being reworked into vertical, short-duration episodes tailored for mobile-first audiences.
Beyond India, the syndication team is widening its global footprint with foreign-language dubbing and regional partnerships across Europe, Africa and Latin America, opening up fresh markets for Indian stories.
Zee is also tapping into the audio boom. It has begun licensing audio remake rights for legacy properties such as Zee Horror Show, with several more titles lined up for audio-first adaptations.
On the digital front, the company has made progress in monetising non-exclusive rights for library films, while converting select shows and movies from horizontal to vertical formats to improve discoverability on short-form platforms.
Zee Entertainment Enterprises Ltd. business head syndication Vinod Johri, said syndication has emerged as a strong growth lever for the company. He noted that the combination of a large MCN network, global partnerships and new formats such as vertical video and audio is helping build a future-ready engine that extracts more value from the content library.
Together, these moves signal a platform-agnostic approach to storytelling, as Zee repackages, localises and redistributes its IP across geographies, formats and screens, ensuring its catalogue keeps working long after the first broadcast.
