Ad Campaigns
Bail Kolhu’s new campaign urges voters to ‘choose right’ this election season
Mumbai: To choose the right candidate this election season, FMCG company BL Agro through its signature brand Bail Kolhu, has announced the latest campaign #ChunoSahi, on all social media platforms. ‘ChunoSahi’ means ‘choose right’ as Bail Kolhu tries to advocate the cause specially amongst young voters to select the right candidate for the country.
The campaign, ideated and conceptualised by the Noida-based Leads Brand Connect agency, is strategically designed during this election season where the brand aims to spread the message of ‘duty to vote thoughtfully’ to the young voters. The objective of the campaign is to create awareness on the importance of voting, especially for first-time voters.
The ad film portrays how a mother educates her young son to select the right candidate for the country, the way she chooses pure and quality edible oil from the market to keep the family healthy.
“This campaign ‘ChunoSahi is aligned with our brand’s identity and message to our consumers,” said BL Agro managing director Ashish Khandelwal. “We want to show consumers through this digital campaign how selecting the right thing can make a huge difference. We hope young voters will be encouraged to make the right choice.”
BL Argo has launched the election campaign for the brand Bail Kolhu and is planning to take the company to the next level through aggressive marketing strategies and brand positioning, resulting in consumer awareness on BL Agro’s products across India, stated the company.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
