MAM
Do Your Thng brings in Proteek Dey as business head
Mumbai: Do Your Thng (DYT), a creator-first tech platform has brought Proteek Dey on board as business head.
In this role, Dey will shoulder the responsibility for all post-sale relationships and the delivery of all DYT services, said the statement.
He brings more than 17 years of experience in digital and integrated communication for marketing and advertising companies, implementing creative solutions and managing teams that drive revenue growth.
“I am excited and delighted to welcome Proteek. He brings a proven track record of scaling client-focused marketing services and improving customer satisfaction,” said DYT founder and CEO Ankit Agarwal. “Combining it with his extensive knowledge of digital strategy, planning, advertising, and mobile marketing, he makes an incredible addition to the team to strengthen adoption and retention and ensure brands get the most out of our platform.”
Most recently, Dey was with RF Thunder India as SVP – digital. His previous professional stints include companies like Zeno Group, Starcom and Performics, Publicis Media, Isobar, Zenith Media, Uninor, BC Web Wise, and Hungama.
“There is tremendous disruption occurring in the influencer marketing niche, and DYT is in the unique position to help brands tap into it. But to achieve new heights of success, we need to effectively scale our post-sales processes,” commented DYT co-founder and chief growth officer Hemant Dua. “I am confident that Proteek’s experience and deep understanding will help the team deliver just that.”
“I am super thrilled to join DYT on its amazing journey and become a partner of growth and transformation, not just for our clients but the creators as well,” said Proteek Dey. “I have been following Do Your Thng ever since its inception, so I am extremely pleased to be a part of it at this exciting stage of its growth.”
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
