V-Guard celebrates ‘Long Lasting’ love in new digital film

Mumbai: To pay a tribute to relationships that have stood the test of time, electricals major V-Guard has amplified its communication on the occasion of Valentine’s Day with a digital film that celebrates ‘Long Lasting’ love.

The digital film depicts a retired husband who loves tinkering around at home, surprising his wife of 50 years with a ring made of V-Guard wire, when she chides him that he probably doesn’t even remember that it’s their 50th anniversary. The film is conceptualised by V-Guard’s Bangalore-based agency Ralph & Das and produced by Navarasa Films. Ralph & Das director and CCO Anil Ralph Thomas has scripted as well as directed the TVC.

“The proposition of the brand in the electricals category was about long-lasting. The analogy was built around ‘true relationships are ones that have stood the test of time,’ said V-Guard Industries VP & head – brand and communication Nandagopal Nair. “On the special occasion of Valentine’s Day, V-Guard long-lasting wires communication pays tribute to eternal true love with this engaging piece of communication.” 

“The Long-Lasting positioning of V-Guard Wires has been catapulted into a real Idea. It can now seamlessly adapt itself to innumerable occasions, situations and formats, Valentine’s Day is such an apt occasion to celebrate eternal love,” remarked Ralph & Das CEO Kaustav Das.