MAM
V-Guard celebrates ‘Long Lasting’ love in new digital film
Mumbai: To pay a tribute to relationships that have stood the test of time, electricals major V-Guard has amplified its communication on the occasion of Valentine’s Day with a digital film that celebrates ‘Long Lasting’ love.
The digital film depicts a retired husband who loves tinkering around at home, surprising his wife of 50 years with a ring made of V-Guard wire, when she chides him that he probably doesn’t even remember that it’s their 50th anniversary. The film is conceptualised by V-Guard’s Bangalore-based agency Ralph & Das and produced by Navarasa Films. Ralph & Das director and CCO Anil Ralph Thomas has scripted as well as directed the TVC.
“The proposition of the brand in the electricals category was about long-lasting. The analogy was built around ‘true relationships are ones that have stood the test of time,’ said V-Guard Industries VP & head – brand and communication Nandagopal Nair. “On the special occasion of Valentine’s Day, V-Guard long-lasting wires communication pays tribute to eternal true love with this engaging piece of communication.”
“The Long-Lasting positioning of V-Guard Wires has been catapulted into a real Idea. It can now seamlessly adapt itself to innumerable occasions, situations and formats, Valentine’s Day is such an apt occasion to celebrate eternal love,” remarked Ralph & Das CEO Kaustav Das.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
