iWorld
Roposo joins ‘The Battle of Beatboxers 2.0’ as live entertainment partner
Mumbai: In an attempt to mainstream beatboxing in India, creator-led live entertainment commerce platform Roposo has teamed up with Rawdust as the official live entertainment partner for ‘The Battle of Beatboxers 2.0’ (TBOB).
The event will also be showcased on Glance, the lock screen platform with over 163 million users in India. Roposo will exclusively live-stream the event to its users.
“With this partnership, Roposo aims to provide beatboxers across India an opportunity to expand their fan base by introducing the craft of beatboxing to a much larger audience,” stated Roposo VP and GM Mansi Jain. “Our ongoing effort is to identify different genres, artists and subcultures that will help niche music segments, such as beatboxing, explore new avenues and monetise their talent.”
TBOB will be hosted by songwriter, rap and RnB artist Shaikhspeare aka Aamir Shaikh and Roposo creator Bhawna Munjal. The event will combine performances along with a special showcase by the judges. Selected participants will get a chance to be part of Roposo’s growing creator community, the platform said.
The top 32 participants who are selected for the ‘KnockOut Round’ will battle it out for the top two winning titles in Mumbai at YB Chauhan auditorium on 19 February. Popular beatboxers, “Gully Boy” fame D-Cypher aka Gaurav Gambhir, and BeatRawaka Roshan Gamare are the judges along with Dilip Sakhrani who was the first Indian to win an international beatboxing competition.
The contestant with the highest number of views on Roposo will receive various prizes and benefits from Rawdust. Additionally, the top four participants will receive a unique partnership opportunity with Roposo. These beatboxers will be able to be part of various artist collaborations and live shows on Roposo as well as on Glance, enabling them to live stream at a massive scale, said the statement.
“Beatboxing is still an underrated form of music in India. While the first season of ‘The Battle of Beatboxers’ received a great response, we are certain this season will attract new audience as we partner with a prominent live platform like Roposo. This will give beatboxers a platform to become content creators as well, which is a huge plus point for them,” shared Rawdust founder Nikunj Mehta.
“Only in recent times have genres like beatboxing and rap received eminence in the Indian music industry. Competitions like ‘The Battle of Beatboxers’ helps us find the most talented beatboxers who deserve more listeners”, remarked D-Cypher aka Gaurav Gambhir renowned Indian Beatboxer and judge on The Battle of Beatboxers 2.0. “We are thrilled to collaborate with Roposo, create live content on the platform and increase our fanbase.”
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
