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5W1H bags digital & social media marketing mandate of Eduvanz Financing
Mumbai: 5W1H, a newly launched marketing and advertising agency by Kunal Luhar and Aakash Chatterjee, has won the digital and social media marketing mandate of digital fintech company – Eduvanz Financing. The agency will partner with the brand to build disruptive digital and social media strategies paving a seamless digital journey for the RBI registered NBFC brand.
As part of the mandate the agency will handle the brands creative strategy, Slsocial media marketing, e-commerce marketing and SEO management and optimisation, said the statement.
Commenting on the association, Eduvanz Financing CEO and co-founder Varun Chopra said, “The digital ecosystem is vast and continuously evolving and hence it becomes essential to adapt to the changes accordingly to remain relevant to our audience. We are pleased to partner with 5W1H in the next phase of our growth. We are excited to create fresh and enhancing experiences and content for our audience.”
“We are humbled by the trust that Eduvanz Financing has put on us. We are looking forward to providing brand solutions and driving their social media strategy. Our team at 5W1H will ensure a customer-centric approach that will help them win, retain and engage with their customers,” stated 5W1H co-founder & head of Solutions Kunal Luhar.
“Effective marketing strategies have become an extremely crucial part for brands to continuously engage with the customers. We are delighted to have Eduvanz Financing onboard with us and are ready to break the ice with their upcoming marketing activities,” added 5W1H co-founder & head of Creative Aakash Chatterjee.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
