MAM
Kaizzen appoints Soumya Dev as chief strategy officer
Mumbai: PR agency Kaizzen has further strengthened its senior leadership team with the appointment of Soumya Dev as Chief Strategy Officer.
In this role, Dev will be working closely with Kaizzen founder and CEO Vineet Handa in driving the organisational strategy for the company, including new service offerings, footprint expansion, acquisitions and partnerships.
Dev brings with him close to two decades of experience in the full mix of communications, spanning digital marketing, content marketing, public relations and multimedia production. He is a seasoned communications professional, having worked at Fortune 500 corporates in international roles as well as at best-of-breed communications agencies in India. Most recently, Dev was leading the digital mandate for PepsiCo’s Asia, Middle-East and North Africa operations.
“Soumya is highly experienced and is credited for driving successful campaigns at the intersection of technology, data-science and compelling storytelling. Having him on board further strengthens our aspirations to transform Kaizzen into a knowledge-based and data-led communications consultancy,” said Vineet Handa. “We are investing significantly to add highly specialised expertise into our client offerings such as insights, integrated communications and advocacy, as well as toward expanding our domestic and international market footprint.”
“I am excited to join Kaizzen at a very exciting juncture of its growth journey. Kaizzen has a tremendous talent pool and a host of successful client relationships across sectors. It presents exciting possibilities to bring value to our clients and in driving the growth story of the company,” said Soumya Dev.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
