iWorld
Tarak Mehta anime to stream on Netflix from 24 February
Mumbai: An animated series based on Indian television’s daily sitcom “Taarak Mehta Ka Ooltah Chashmah” will stream on Netflix from 24 February, the makers of the show Neela Films have announced.
Titled “Taarak Mehta Kka Chhota Chashmah,” the family comedy entertainer show is created and authored by Asit Kumarr Modi and stars a host of actors including Dilip Joshi, Shailesh Lodha, Munmun Dutta, and Mandar Chandwadkar, among others.
The Neela Film Productions’ animated series which has aired two successful seasons on TV since 2021 also features popular characters from its parent show in hyperbolic comic avatars.
Neela Film Productions founder and director Asit Kumarr Modi said good content can be seamlessly adapted across mediums and they are thrilled to bring the animated series on OTT for their audience. “The show’s animated version will be available to our viewers on Netflix. Humour can bring positive transformation in the society, and at Neela Film Productions, spreading joy is pivotal to our ethos. We’re glad that our viewers, especially kids, will get to enjoy ‘Taarak Mehta Kka Chhota Chashmah’ on OTT as well.”
“Taarak Mehta Ka Ooltah Chashmah,” the original Hindi sitcom, is based on Chitralekha magazine’s weekly Gujarati column ‘Duniya Ne Undha Chasma’ by late columnist-playwright Taarak Mehta.
The TV show first aired in 2008. It is running in its 14th year with over 3,300 episodes.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
