iWorld
Prime Video spotlights the importance of immersive entertainment in new campaign
Mumbai: Amazon Prime Video on Thursday unveiled its new brand campaign called ‘See Where It Takes You’ in India. The campaign showcases the role of Prime Video in customers’ lives and highlights how immersive entertainment inspires us all to pursue our life’s ambitions and goals.
In the five-year journey of Amazon Prime Video in India, it has become evident that great content not only entertains but also nurtures the potential to spark action to bring about a positive change in people’s lives. With the central thought of ‘See Where It Takes You,’ the new campaign highlights the endless possibilities that start with entertainment and attempts to foster a two-way conversation between storytellers and fans, communities and creators.
Conceptualised by Amazon Prime Video and Ogilvy India, the 360-degree campaign will run across TV, print, digital and social channels. The films have been directed by Shashanka Chaturvedi, and produced by Good Morning Films.
Showcasing two of Prime Video India’s most iconic shows “The Family Man” and “Four More Shots Please!”, the campaign features two films – the first of which was launched this week. The film takes a relatable setting in the life of a young couple and depicts how the popular Amazon Original show “The Family Man” not only delivers an immersive entertainment experience, but also inspires them to rekindle their romance. The narrative also weaves in the X-Ray feature that amplifies the engaging experience Prime Video offers.
“Over the past five years, our customers have increasingly looked to us as a trusted friend – one they could rely on to entertain them withsome of the best shows and movies across genres and languages,” said Amazon Prime Video India director –SVOD business Sushant Sreeram.
“With users streaming on Prime Video from 99 per cent of India’s pin codes, we take this responsibility seriously, as a service that not only entertains but also inspires. We have constantly worked towards bringing communities and creators together in a manner that ignites fandom and fosters meaningful communication,” added Sreeram.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
