MAM
Wow Skin Science appoints Gurpinder Singh Walia as SVP-offline sales
Mumbai: FMCG personal care brand Wow Skin Science has appointed Gurpinder Singh Walia as the senior vice president – offline sales. He will be heading the offline sales including general trade and modern trade for Woe Skin Science and Body Cupid.
“Gurpinder’s role will entail contributing to the development, implementation, monitoring, and review of business strategies that maximise the brand’s retail top and bottom line,” said the brand in a statement.
In his career spanning over 19 years, Gurpinder comes with vast experience in the consumer goods industry-leading mandate for brands such as Dabur India, Abbott Nutrition International, Henkel India, SC Johnson Products, Parle Products.
“Wow has led an iconic journey through its vast online presence in a country that is 90 per cent rooted in offline experientials. I am excited to be driving the next growth phase of the organisation through various offline touchpoints,” said Gurpinder Singh Walia.
“Being an experienced and a strong sales professional, Gurpinder will be able to devise and navigate sales strategies that will strengthen the brand positioning and recall. With him now as part of our brand, we are looking to enhance a WOWsome offline experience through various interesting collaborations,” stated Wow Skin Science co-founder Manish Chowdhary.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
