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Veritas Reputation PR bags PR mandate for Equentis – Wealth Advisory Services
Mumbai: Equentis – Wealth Advisory Services, a key player in equity advisory, has appointed Veritas Reputation PR as its public relations partner. This partnership, secured through a competitive pitch, aims to position Equentis as a trusted SEBI-registered investment advisor (RIA) in India, focused on transforming the equity investment experience.
Veritas Reputation PR will execute a PR strategy to strengthen Equentis’ brand identity and promote its mission to lead the equity advisory category. The focus will be on highlighting its commitment to long-term wealth creation through informed decisions and strong customer engagement.
Equentis – Wealth Advisory CMO Alok Arya shared, “We are committed to not only creating but leading this space by redefining the standards of equity advisory in India. Our core is establishing trusted relationships with our clients, to guide them through their investment journey with customized offerings & technological innovations. Our team’s expertise, dedication, and passion are the driving forces behind our success. With Veritas Reputation PR’s expertise, we aim to communicate our unique value proposition and become the go-to advisor for equity investments in India.”
Veritas Reputation PR MD Hemant Batra commented, “We are excited to partner with Equentis to help them lead the equity advisory revolution. Our goal is to elevate their brand narrative by emphasizing their commitment to building trusted client relationships and delivering superior investment experiences. This partnership is a significant step towards positioning Equentis as a thought leader and a category owner in the equity advisory space.”
Equentis rebranded earlier this year with a new visual identity featuring a bull, symbolizing ‘Equal Existence,’ reflecting its vision of making wealth creation accessible for all. As a digital-first company, Equentis plans to expand its reach through a 360-degree brand campaign, aiming to grow its user base from one million to five million in the next two years.
Veritas Reputation PR, now in its seventh year, specializes in BFSI public relations, serving clients across banking, insurance, mutual funds, wealth management, private equity, NBFCs, and fintech sectors.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
