Brands
Leica India introduces chef Ranveer Brar as brand ambassador
Mumbai: Leica India introduces Chef Ranveer Brar as its brand ambassador during an exclusive event at Taj Lands End, Bandra, Mumbai. The event also marks the launch of Leica’s latest camera, the Q3 43. This collaboration between the luxury camera brand and the celebrated chef highlights their shared passion for storytelling and creativity, both in the culinary world and through photography.
Chef Ranveer Brar, known for his ability to tell stories through food, becomes the face of Leica India, symbolising the seamless blend of culinary and visual arts. Brar’s love for photography and Leica’s precision-driven craftsmanship align perfectly, as both are rooted in authenticity and detail. His partnership with the brand aims to inspire a broader audience, encouraging the appreciation of both visual and culinary arts.
Leica’s new Q3 43, which was unveiled at the event, continues the brand’s legacy of innovation. Priced at Rs 6,55,000, the camera features the legendary APO-Summicron 43 f/2 ASPH. lens, known for delivering distortion-free, sharp, and high-contrast images in all lighting conditions. With a tiltable 3-inch high-resolution touchscreen, 8K video capabilities, and its iconic grey leather exterior, the Leica Q3 43 represents the pinnacle of German craftsmanship.
Commenting on his new role, Ranveer Brar said, “One may not realise it, but culinary and visual arts share an intrinsic quality—both are means of telling stories and preserving the essence of one’s experiences. Whether I am cooking or capturing photographs, my creative process is rooted in honesty and authenticity. And these values are reflected in Leica as a brand. My journey with Leica is as old as my fascination with visual storytelling. Its cameras allow me to capture images with remarkable authenticity and emotional depth. I am thrilled to partner with a brand that shares my creative vision!”
Leica Camera Asia Pacific, managing director, Sunil Kaul expressed excitement about the collaboration, stating, “In a culturally rich country like India, we wanted to connect with audiences through a language they know best – food and their favourite chef, Chef Ranveer Brar. His passion for food and love for Leica are in alignment as Chef Ranveer dedicates attention to detail in his creations as to his appreciation of the hand-crafted products manufactured by Leica. Ranveer’s appreciation for visual storytelling allows him to connect and inspire others through photography, making him the perfect new family member for Leica India. We are excited to partner with him and take a step further in our commitment to advancing the art of photography in the land of diversity.”
He added, “The launch of the Leica Q3 43 at the event marks another milestone in our dedication to pushing boundaries and nurturing a global community of visual artists. With its 43mm focal length, this camera captures moments just as the human eye sees them, preserving the authenticity and emotion of each scene in the most natural and unadulterated way. We are excited to see how this new innovation inspires the next generation of photographers to push creative boundaries and explore new ways of seeing the world.”
The event featured prominent personalities like Latika Nath, Ashraf Abbas, Amit Asher, Larissa D’sa, Siddharth Kerkar, and Sooni Taraporevala, all of whom experienced Leica’s unmatched quality firsthand.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
