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Hansgrohe India assigns PR duties to PR Pundit
Mumbai: Hansgrohe India, a manufacturer of bathroom and kitchen fittings has appointed PR Pundit as its strategic communications partner. The mandate is aimed at strengthening awareness and enhancing engagement for the brand to power preference for its core brands hansgrohe and AXOR, in addition to telling a compelling story of the company’s leadership in the category in India.
“PR Pundit is expected to develop effective stakeholder engagement strategies with a strong focus on the key innovations led by Hansgrohe in the field of bath, technology and aesthetics,” said the company in a statement.
“The bathware and sanitation is at an extremely buoyant junction, and it is imperative to create strong consumer connect and build engagement through authentic storytelling and category differentiation,” said Hansgrohe head of marketing for India and Saarc countries Abhijeet Sonar. “PR Pundit has a pedigree of working with some of the finest brands from India and around the globe. Its team of savvy communicators has a pulse of the now and new to craft meaningful and impactful programmes and we look forward to a rewarding association with them.”
With a legacy of over 120 years, this German bathroom and kitchen fittings manufacturer, Hansgrohe is a shower head, hand shower and tap supplier. The brand hansgrohe manufactures, markets and distributes showers, shower systems, bathroom and kitchen faucets, and kitchen sinks, whereas, AXOR is dedicated to manufacturing iconic objects for luxurious bathrooms and kitchens.
“This legacy global brand, synonymous with innovation, design and quality, presents a fabulous opportunity for us to deliver impactful campaigns to highlight the brand’s competitive edge. We aim to undertake some benchmarking work to build a category dominance for the brand,” commented PR Pundit managing director Archana Jain. “We look forward to working closely with the brand’s marketing teams to design and deploy an integrated communication programme that includes strategic media outreach in addition to campaign planning and execution to strengthen popular appeal.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
