MAM
FarEye appoints Judd Marcello as CMO
Mumbai: Global SaaS platform provider FarEye has announced the appointment of Judd Marcello as chief marketing officer (CMO), based in the United States. The news comes soon after the announcement of Chicago as FarEye’s North America headquarters and the movement of its CEO Kushal Nahata to North America.
In this newly created role, Marcello will lead all facets of marketing to drive brand awareness and growth in key global regions, including the Americas, said the statement.
“Judd brings a winning combination of B2B and B2C experience that will help us deliver greater value to the supplier, carrier and consumer communities we serve,” said FarEye chief revenue officer Amit Bagga. “His experience in building teams and leading scaling efforts across global regions will allow us to capitalise on the rapidly growing demand for FarEye’s last-mile delivery logistics platform. We welcome Judd to the leadership team and FarEye family, as we establish marketing as a growth driver for the company.”
Marcello brings over 28 years of leadership in B2C and B2B marketing delivering high-impact business outcomes for leading brands in the software, consumer packaged goods, consumer electronics, and food and beverage industries. He has first-hand experience in building teams and leading growth efforts across the United Kingdom, Americas, Australian and European markets.
“I am grateful for the opportunity to join FarEye and lead the marketing effort. FarEye is a fast-growing company with strong values and a category-leading product. The recent historical growth in online sales has mandated the delivery experience be a key component in the relationship between brands and consumers,” said Marcello. “Every company that declares itself a “consumer-centric” business is now a logistics and delivery business. In an era where the front door has become the new store front, the delivery experience is where you either win or lose customers. I look forward to helping FarEye’s current and future customers turn deliveries into their competitive advantage.”
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
