MAM
Hindware revamps brand identity, onboards Tamannaah Bhatia
Mumbai: Sanitary ware company Hindware has announced a new brand identity and roped in actor Tamannaah Bhatia as brand endorser to build a stronger connect with consumers across India. As part of the exercise, the company has unveiled a revamped logo and launched a new range of coloured faucets – ‘Hues.’
“Our marketing strategies are at the core of evolving industry dynamics and therefore, keeping in mind the market sentiments and audience appeal, we have taken a conscious call to introduce a new identity for Hindware and Hindware Italian Collection,” Brilloca chief executive officer (bath & tiles) Sudhanshu Pokhriyal said. “With this, we reflect modern outlook and our rich legacy; the goal of this rebranding is to enhance the connect with customers in the present times. Aligned to the new brand identity, we are pleased to launch a vibrant and stylish range of luxurious facets ‘Hues’ by Hindware Italian Collection.”
With the overall rebranding exercise, the company intends to position Hindware Italian Collection as a premium brand with a strong legacy and trust for its proverbial brand, Hindware, said the statement. As part of the association, Tamannaah will be supporting Hindware’s brand value and further strengthening its position in the premium offerings by the Hindware Italian collection, it added.
“Tamannaah Bhatia personifies the elegance and style proposition of our products. Alongside her, we are certain to strengthen the brand’s connection with consumers, especially in Southern India,” Pokhriyal further said.
“Hindware has always celebrated and championed the amalgamation of thoughtful features and beautiful designs and Tamannaah accurately brings alive the extravagance of the brand with her attitude of ‘nothing but the best.’ We welcome her to the Hindware family,” added Brilloca Ltd vice-president marketing Charu Malhotra Bhatia.
“I am someone who is obsessed with beautiful bathroom settings. That’s why I resonate with the company’s vision. Much to my taste, their collection is inspired by confidence and rich designs,” commented Tamannaah Bhatia on the brand association.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
