MAM
Zomato to launch 10-minute food delivery with ‘Zomato Instant’
Mumbai: The online food delivery space promises to heat up in the coming days with food aggregator and delivery platform Zomato planning to go the quick-commerce way. Zomato co-founder Deepinder Goyal on Tuesday announced a ‘10-minute food delivery’ service with ‘Zomato Instant.’
Claiming to be the first to create this category globally of “delivering hot and fresh food in under 10 minutes at scale,” Goyal emphasised that “Innovating and leading from the front is the only way to survive (and therefore thrive) in the tech industry.”
Announcement: 10 minute food delivery is coming soon on Zomato.
Food quality – 10/10
Delivery partner safety – 10/10
Delivery time – 10 minutesHere’s how Zomato Instant will achieve the impossible while ensuring delivery partner safety – https://t.co/oKs3UylPHh pic.twitter.com/JYCNFgMRQz
— Deepinder Goyal (@deepigoyal) March 21, 2022
The food-tech platform plans to launch ‘Zomato Instant’ first in Gurugram April onwards with four stations.
Going into the nitty-gritty’s of how the food-tech plans to achieve the seemingly impossible while ensuring delivery partner safety and without compromising on the food quality, Goyal explained further in his blog.
The fulfilment of its quick delivery promise relies on a dense finishing stations’ network, which is located near high-demand customer neighbourhoods, according to Zomato. Sophisticated dish-level demand prediction algorithms, and future-ready in-station robotics will be employed to ensure that the food is sterile, fresh and hot at the time it is picked by the delivery partner, asserted Goyal in his blog.
On why the food-tech felt the need to get into quick commerce with food, Goyal further enlightened that it was the need of the hour as he started to feel the 30-minute average delivery time by Zomato is “too slow,” and will soon have to become obsolete. Customers are increasingly demanding quicker answers to their needs- They don’t want to plan, and they don’t want to wait, he wrote. Sorting restaurants by fastest delivery time is one of the most used features on the Zomato app, Goyal shared.
The food aggregator will not penalise delivery partners for late deliveries and nor will the delivery partners be informed of the promised time of delivery, Goyal clarified. “Time optimisation does not happen on the road, and does not put any lives at risk.”
Earlier last week, Zomato invested in the quick commerce space by acquiring online grocery firm Blinkit, formerly Grofers for around $700 million.
In February, Zomato said it had set aside $400 million to invest in quick commerce stating that this category offers a “huge addressable market” and is synergistic with its food delivery business.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
