MAM
IPL 2022: Lucknow Super Giants ropes in Credenc as associate sponsor
Mumbai: Education lending fintech platform Credenc.com has announced the partnership with RP-Sanjiv Goenka Group-owned Lucknow Super Giants (LSG) team as its associate sponsor.
With this association, the LSG team will sport the brand’s logo on the jersey sleeves.
“We are delighted to be partnering with a young brand like Credenc.com for the upcoming season,” said Lucknow Super Giants CEO Raghu Iyer. “We appreciate their confidence in our young franchise and are positive that this will be a mutually beneficial association for both brands. It will help us connect with and reach out to the student community.”
Lucknow Super Giants is one of the two new teams in the annual competition as the popular tournament has expanded its wings to become a ten-team contest. There is synergy between Lucknow Super Giants and Credenc.com’s beliefs of staying committed to the excellence of education, according to the fintech brand.
“Today marks a significant moment for Credenc.com as we associate with the 15th season of T20,” Credenc.com co-founder Mayank Batheja said. “Sponsoring the Lucknow team is extra special as it is my hometown. Cricket is India’s most popular sport has a large fan following in Lucknow too. It’s the shared hunger for excellence and proving your potential despite being a new entrant that brings us together.”
“There has always been a strong correlation between education and cricket, both are skills that teach you life lessons. The sport teaches you to embrace your academic mistakes as learning and to keep practicing in life. We are thrilled to be associated with Indian Premier League this year,” added Credenc.com co-founder Avinash Kumar.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
