Ad Campaigns
Ashwin Sheth Group’s Rs 12 crore giveaway offers 4 flats, EVs & more
Mumbai: Ushering in the festive season with grandeur, Ashwin Sheth Group (ASG), a real estate, is launching its most exciting campaign yet— ‘Kismat ki Chaabi’, designed to celebrate the festive fervour of Durga Puja, Navratri and Diwali (it will run until Diwali). In this unique initiative, ASG will distribute 10,000 keys, from which 4 lucky keys will unlock four 2BHK flats and others will unlock extraordinary prizes, including MG Windsor EVs, Bose Home Theatre Systems, return tickets to Amsterdam, and iPhone 16 units. With assured rewards exceeding Rs 12 crores, ‘Kismat ki Chaabi’ is truly a game-changer in the Indian real estate market.
The four grand prizes, consisting of 2BHK homes, will be awarded to winners across the following premium ASG projects: Sheth Avalon in Thane, Montana in Mulund, Sheth Zuri in Thane, and Edmont Aurelia in Kandivali. But that’s not all—participants also stand a chance to win luxury MG Windsor EVs, top-of-the-line Bose Home Theatre Systems, dream vacations, and much more. With each key unlocking potential life-changing rewards, ‘Kismat ki Chaabi’ is not just a campaign but an opportunity for customers to secure both homes and fortunes.
Ashwin Sheth Group chief sales and marketing officer Bhavik Bhandari said: “The ‘Kismat ki Chaabi’ campaign reflects our commitment to delivering more than just homes; we want to create moments of joy and excitement for our customers. This initiative goes beyond traditional real estate offers by incorporating life-changing rewards, aligning with the festive spirit of celebration and prosperity. We believe that in every key lies the potential to unlock not only a new home but also a new chapter of happiness for our customers.”
Distribution Venues – A Celebration of Culture & Community: The ‘Kismat ki Chaabi’ keys will be handed out at five prestigious Durga Puja and Navratri celebrations across Mumbai & Thane, and 2 of the most prominent malls at these locations, fostering a strong bond with the city’s vibrant cultural spirit:
. Thakur Village Bengali Association (Kandivali) during Durga Puja 2024
. Powai Bengali Welfare Association at Times Powai Sarvajanik Durgotsav 2024
. Krishti Durgotsav at Whispering Palms Lokhandwala, Kandivali
. Bandhan Durga Puja in Mira Road
. During Navratri 2024 at Whispering Palms
. Growel’s Mall, Kandivali & Viviana Mall, Thane
Big Wins, Bigger Smiles: Lucky winners can look forward to:
. 4 Free 2BHK Apartments across prime ASG projects
. 4 MG Windsor EVs
. 12 Bose Home Theatre Systems
. Return tickets to Amsterdam for 22 lucky couples
. 60 iPhone 16 Units
Get ready to unlock your future with Ashwin Sheth Group’s ‘Kismat ki Chaabi’—because your dream home, and perhaps so much more, could be just one key away.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
