MAM
Tata Neu ropes in Akash Banerji as head of content & entertainment vertical
Mumbai: The Tata Group has roped in Akash Banerji to lead the content and entertainment vertical of Tata Neu app. Tata Digital unveiled its much-anticipated super app Tata Neu earlier this week.
In this role, Banerji will oversee the entire content vertical, including P&L, product, content creation, and marketing at Tata Neu, as per media reports.
Banerji was previously leading marketing for Amazon’s mobile business vertical, having joined the organisation in August 2020.
Prior to Amazon, he worked with Viacom18’s OTT platform Voot. He was with Viacom18 for five years.
Banerji has more than eighteen years of experience in the technology, marketing, sales/distribution & P&L domains with consumer centric MNCs.
He served in multiple industries across digital video (Hotstar & Voot), e-commerce (Prime), Slsports (Star Sports) & entertainment (Star Plus) broadcast & CPG (Pepsi, Marico).
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
