iWorld
CAMM Summit 2022 all set to discuss latest cutting edge innovations
Mumbai: ‘Content is king’ has become too common of a phenomenon. But there has never been a never-ending hunger for content as is being witnessed today. Estimates are that close to $120 billion is expected to be spent on producing content every year. To discuss the latest cutting-edge innovations in the technology space, IndianTelevision.com has come up with ContentTech, Adtech, Martech, and More (CAMM) Summit and Exhibition 2022. The four-day-long event will be co-powered by PubMatic.
The virtual summit will commence on 12 April at 02:45 p.m and conclude on 15 April. The key themes for the summit will include planning for connected TV, changing Adtech landscape, AI & data, content infrastructure, technology trends for the year 2022, user experience and retention etc.
With the help of industry stalwarts, CAMM Summit and Exhibition will showcase the latest cutting edge innovations in cinema production, distribution, consumption, streaming and TV show creation and distribution – whether via satellite or through the Internet.
The idea is to create a tech-ready corporate and studio culture so that India’s much hyped-up creative industry can live up to its total potential.
The CAMM Summit will be carried out with the help of an esteemed advisory board comprising senior professionals from the industry including Tata Elxsi global practice head for media and new media Ajay Kumar Meher, CeleverTap senior vice president marketing Jayant Kshirsagar, Zee Technology & Innovation Centre chief technology officer Kishor AK, India Today group chief technology officer Piyush Gupta, PubMatic regional vice president OTT & CTV Vijay Anand Kunduri, Network18 Media & Investments Ltd group chief technology officer Rajat Nigam, Google India head of large partner solutions, online partnerships group Sweta Jhunjhunwala and many more prominent names.
The event will have speakers from ContentTech, AdTech and marketing sectors who will share their experiences, insights and predictions for the future. The speaker list will include Timex Group head of marketing and e-commerce Ajay Dhyani, Pratilipi business and content head Jugal Wadhwani, Lenskart media head Anupam Tripathi, Times Internet chief technology officer Ashish Jaiswal, TV9 Network chief technology officer S Badari Prasad, Kinnect senior vice president – marketing science and customer experience Bharatesh Salian, PubMatic director Harguneet Singh Madison World vice president Kosal Malladi, Lokmat Media senior executive VP and head of digital business Hemant Jain and so on. The speakers will share their thoughts on their respective panels.
The summit is an ideal hotspot for startups, short video professionals, MarTech professionals, Broadcasters, AdTech professionals, Venture Capitalists and everyone with a keen interest in technology.
CAMM Summit and Exhibition is one of its kind of initiatives that will gather the technology professionals under one rooftop. It will give you an opportunity to hear from top industry leaders from ContentTech, AdTech and Marketing sectors who will help you understand how the AdTech landscape is forging stronger brand and publishing relationships. The summit will also give you an opportunity to learn from the experts by listening to their journey, experiences and how they overcome the challenges. There will also be successful branding and marketing stories from the brands. This is the biggest platform to gather knowledge on the current trends in the marketplace.
iWorld
Anirudh Ravichander and Universal Music India join forces to take South India’s sound to the world
The composer behind 13 billion streams launches Albuquerque Records with UMI as its exclusive global partner
MUMBAI: Universal Music India has struck an exclusive partnership with Albuquerque Records, the freshly minted independent label of singer-composer Anirudh Ravichander, in a deal that bets big on South India’s booming pop and hip-hop scene going global.
The arrangement, announced on 17 March, will see Universal Music India handle future pop and hip-hop releases by Anirudh himself, as well as artists signed to the new label. A first release is already in the pipeline for April, featuring Anirudh.
The numbers behind the man are hard to ignore. Debuting in 2012 with the viral sensation “Why This Kolaveri Di”, Anirudh has since clocked over 13 billion audio streams across more than 770 tracks, cementing his position as the No.1 South Indian artist on Spotify by total streams. His fingerprints are all over some of the Tamil film industry’s biggest musical moments, from Hukum and Vaathi Coming to Arabic Kuthu and the A23 Theme.
But Albuquerque Records is a different beast. Built for the non-film space, it is designed to nurture independent talent and champion the next wave of Indian pop voices. “Universal Music India’s leadership in pop and hip-hop made them the natural partner,” said Anirudh. “I’m excited to take independent voices to audiences around the world.”
Universal Music India’s chairman and CEO Devraj Sanyal was equally effusive. “Anirudh represents the future of Indian music, bold, original, and with enormous potential,” he said. “Identifying transformative talent is our superpower, and this partnership reflects that belief.”
Sanujeet Bhujabal, managing director of Universal Music India, framed the deal as more than a distribution play. “Albuquerque Records represents Anirudh’s bold artistic vision in the world of pop and hip-hop,” he said. “True to his legacy of innovation, this partnership is set to establish yet another landmark creative space, this time for the emerging world of iPop and beyond.”
For Universal Music India, the deal deepens a long-running push into South India’s four key language markets: Tamil, Malayalam, Kannada and Telugu. The label already has regional imprints, film partnerships with Maddock Films and Excel Entertainment, and a growing non-film roster. Landing Anirudh, arguably the south’s most bankable music brand, is a statement of intent. South Indian music has the streams. Now it is coming for the world.
