GECs
Zee onboards Sandeep Pillai as director of marketing – music cluster
Mumbai: Zee Entertainment Enterprises Ltd (Zeel) has brought on board Sandeep Pillai as director of marketing for its music cluster.
In this new role at Zee, Pillai will be leading the brand strategy, management and new launches for Zing across ATL/BTL/digital/PR.
He previously served at Times Network for eight years as deputy general manager for Movies Now, MN+, and MNX.
An engineer turned marketer, Pillai has over 14 years of experience in building brands, creating award-winning marketing campaigns and driving growth across categories.
His expertise lies in media planning, brand management and consumer marketing strategy with a mix of above-the-line, digital, below-the-line and strategic partnerships.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
