MAM
Instashield rolls out its first ad campaign on OTT and digital platforms
Mumbai: Consumer durables technology company Instashield India has rolled out its first ad film on IPL Hotstar, social media platforms, and YouTube. The ad campaign features the benefits of using the company’s plug-n-device ‘Instashield’ which claims to protect oneself from all sorts of viruses, including the coronavirus.
The ad film showcases a family of five members, where a male member is seen advocating the benefits of using the Instashield product. He also tries to compare the difference between an air purifier and a virus slayer. Reacting to the statement by female members ‘phir to ye bahut mehenga hoga and safe to hai,’ the man tries to convince them that Instashield is the best product to keep the family safe and is available at a reasonable price.
Commenting on the launch of Instashield’s first ad film, Instashield’s promoter and director Hitesh M Patel said, “Instashield is a medical device technology, which is a perfect fit to combat the on-going virus challenges. It is a plug-n-play device, which is the need of the hour, and to market, such a product is of utmost importance for us to ensure the lives of people around us are healthy and safe.”
Instashield CEO CS Jadhav shared that the company intends to go really aggressive on promoting this product and going forward, on print and electronic media, digital marketing, influencer engagement and PR as well. It is currently available on e-commerce platforms and the company’s D2C website.
“All our future marketing initiatives will see great and prudent spends as we plan to be present in all geographies across the country,” Jadhav said, adding, “In the ongoing pandemic, the product is the need of the hour and we aim to place ourselves at homes, schools, hotels, hospitals, airports, restaurants and every enclosed place so that each one of us is safe.”
“The ad is created to demonstrate the need to keep your family safe and prevent each other from the ongoing pandemic,” said brand advocate Ankit Khera on ideating and creating the ad film. “The product is simple to use at any place. The tagline of Instashield #TaakiZindagiChaltiJaye ensures people to have a safe and healthy life without any health issues pertaining to the viruses.”
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
