MAM
Instashield rolls out its first ad campaign on OTT and digital platforms
Mumbai: Consumer durables technology company Instashield India has rolled out its first ad film on IPL Hotstar, social media platforms, and YouTube. The ad campaign features the benefits of using the company’s plug-n-device ‘Instashield’ which claims to protect oneself from all sorts of viruses, including the coronavirus.
The ad film showcases a family of five members, where a male member is seen advocating the benefits of using the Instashield product. He also tries to compare the difference between an air purifier and a virus slayer. Reacting to the statement by female members ‘phir to ye bahut mehenga hoga and safe to hai,’ the man tries to convince them that Instashield is the best product to keep the family safe and is available at a reasonable price.
Commenting on the launch of Instashield’s first ad film, Instashield’s promoter and director Hitesh M Patel said, “Instashield is a medical device technology, which is a perfect fit to combat the on-going virus challenges. It is a plug-n-play device, which is the need of the hour, and to market, such a product is of utmost importance for us to ensure the lives of people around us are healthy and safe.”
Instashield CEO CS Jadhav shared that the company intends to go really aggressive on promoting this product and going forward, on print and electronic media, digital marketing, influencer engagement and PR as well. It is currently available on e-commerce platforms and the company’s D2C website.
“All our future marketing initiatives will see great and prudent spends as we plan to be present in all geographies across the country,” Jadhav said, adding, “In the ongoing pandemic, the product is the need of the hour and we aim to place ourselves at homes, schools, hotels, hospitals, airports, restaurants and every enclosed place so that each one of us is safe.”
“The ad is created to demonstrate the need to keep your family safe and prevent each other from the ongoing pandemic,” said brand advocate Ankit Khera on ideating and creating the ad film. “The product is simple to use at any place. The tagline of Instashield #TaakiZindagiChaltiJaye ensures people to have a safe and healthy life without any health issues pertaining to the viruses.”
MAM
Shah Raza returns full-time as NDTV national revenue head – government
Raza resumes leadership in government sales after a brief part-time stint
NEW DELHI: Shah Raza has resumed his full-time role as national revenue head – government at NDTV, after working part-time for a few months due to personal commitments.
Raza has been with NDTV since 2013, overseeing government sales across India. He brings extensive experience in media and broadcast, having previously served as vice president at TV18 Broadcast Limited, account director at IBN 18, and senior manager at Bennett Coleman & Co. Ltd. (Times Group).
A graduate of Aligarh Muslim University with an MBA, Raza has spent over a decade building a strong track record in government sales and driving NDTV’s revenue growth.
With his return to full-time responsibilities, Raza will continue to lead NDTV’s efforts in government sales, combining long-standing experience with an understanding of the evolving media landscape.
