Brands
VIP Bags rolls out new campaign with actor Vaani Kapoor
Mumbai: VIP Bags has rolled out a new campaign titled ‘pyaar wahi par soch nayi’ featuring Bollywood actor and brand ambassador Vaani Kapoor. The brand campaign highlights the all-new wedding collection of fashionable, cutting edge, swag worthy range of travel bags by VIP Bags, targeting today’s young travelers.
“The campaign aims to highlight the typical Indian society stereotype with a progressive forward-thinking messaging. It tells the viewers that it’s time to hail the new traditions and break away from the old, push back regressive customs and let the brides be their own person,” said the brand in a statement.
The ad spot of the campaign showcases emotions of a new bride while she is all set to embark on a new journey and tell women not to succumb to undue pressures after getting married. It features Kapoor as a new bride who epitomises the outlook of a young Indian woman towards marriage and highlights the unjustifiable pressures that new brides have to submit to.
While promoting the fresh wedding collection for the 2022 season, VIP Bags also highlights social issues which are long prevalent in Indian society.
“With the wedding season upon us, while touching upon the ceremonial aspects of the occasion, we at VIP Bags wanted to stand for something real and more meaningful with this campaign,” said VIP Industries Ltd vice-president of marketing Praful Gupta. “We roped in Vaani Kapoor for this campaign keeping in mind her ambitious & free-thinking youth appeal. We are confident this campaign will touch the hearts of millions.”
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
