Brands
Bajaj Electricals launches multimedia campaign to promote new range of fans
Mumbai: Bajaj Electricals has launched a new multimedia campaign titled ‘Fan Nahin Fantastic’ to unveil its technologically superior range of fans. The campaign is currently live across TV, print, digital and in-store display.
Through this launch, Bajaj Electricals retains its position as the go-to contemporary fan brand for the modern Indian consumer. The brand’s creative agency McCann Worldgroup India has worked on the films.
By introducing such unique advanced features, the brand has reaffirmed its position as a leading player and consumer’s go-to choice in the fan category. Founded on the pillars of innovation, technology and nuanced understanding of the consumers, Bajaj Electricals continues its journey towards building the future and opening the world to newer possibilities.
The brand’s consumer research highlighted that modern Indian consumers are increasingly looking for new-age features in fans and the top three factors they consider while purchasing a fan are speed of the fan, preference for low noise and aesthetic fans that can uplift the home décor, said the statement.
Keeping this in mind, Bajaj Electricals’ latest offering caters to all these requirements. The range includes the super high-speed 425 RPM fans that offer a high blast of air for quick comfort, silent fans with reduced noise levels and decorative fans in ceiling, tower & pedestal range that are in the premium category. The newly launched models can be purchased from all leading retail outlets and e-commerce websites.
“Over the years we have tried to understand the requirements of the consumer and have added Super High-Speed, Silent and Decorative fans to our existing vast range,” said Bajaj Electricals business head of consumer products Krishna Raman. “The latest campaign ‘Fan Nahin Fantastic’ is an interesting articulation of the changing needs of today’s modern consumer and we hope the new TVC shown in a lighter vein will strike a chord with them. With the latest range, we aim to go beyond the basic requirement of fans as an appliance by enhancing functionality and appearance in a way that enables our fans to seamlessly fit in our consumer’s daily life.”
“We wanted to create a sharp, disruptive, and humorous storytelling that is completely driven by functionality and highlights the product proposition. The new range of Bajaj fans are designed with technological innovation that offer a bouquet of consumer benefits, tailored to the varied demands of the new-age consumers. And our campaign idea ‘Fan Nahin Fantastic’ demonstrates and underlines this unique proposition,” added McCann Worldgroup executive director and head of creative Ashish Chakravarty.
Brands
KPMG names Gary Wingrove as global chairman and CEO from October
Record Gmada bids signal rising demand as Rs 1,000 crore bet reshapes Tricity skyline
MUMBAI: KPMG has chosen continuity with a forward tilt. The firm has announced that Gary Wingrove will take over as global chairman and CEO of KPMG International, beginning a four year term from 1 October 2026. Currently serving as global chief operating officer, Wingrove steps into the top role after being nominated by the global board and elected by the global council.
A KPMG veteran with over 25 years at the firm, Wingrove has been closely involved in shaping its recent trajectory. As global COO, he has helped drive the firm’s Collective Strategy, focusing on operational integration, global investments and the steady expansion of the KPMG Delivery Network. He has also been at the forefront of KPMG’s digital push, including the rollout of AI enabled solutions across its global operations.
Before his global role, Wingrove served as CEO of KPMG Australia for nearly a decade, where he led a period of strong growth, almost doubling revenue, profitability and headcount while steering a cultural reset.
He succeeds Bill Thomas, who has led KPMG since 2017 and will work alongside Wingrove over the next six months to ensure a smooth transition.
Thomas leaves behind a firm that looks markedly different from when he took charge. Under his leadership, KPMG’s global revenues have risen by 55 per cent, and its workforce has expanded to more than 276,000 people. He also unified the network of member firms under the Collective Strategy, aligning priorities and strengthening governance.
His tenure saw heavy investment in technology and partnerships, with alliances spanning Microsoft, Google Cloud, SAP, Oracle and ServiceNow. These collaborations, along with platforms like KPMG Clara, have helped the firm scale its AI-led offerings and sharpen its competitive edge.
Beyond growth, Thomas also pushed improvements in audit quality and sustainability. Initiatives such as a multiyear global sustainability strategy and the Our Impact Plan have aimed to embed long term thinking into the firm’s operations and client services.
For Wingrove, the brief is clear but evolving. He has signalled a focus on agility, deep expertise and technology driven solutions as clients navigate an increasingly complex business landscape. He also emphasised KPMG’s identity as a people first organisation, supported by technology and unified through its global network.
The timing of the leadership change comes as KPMG continues to grow, reporting a 5.1 per cent rise in global revenue in FY25, with gains across tax and legal, audit and advisory services. Growth was recorded across all regions, despite a challenging macro environment.
As Wingrove prepares to take charge, the firm appears set on a familiar path with a sharper digital edge. Same playbook, perhaps, but with a renewed focus on speed, scale and smarter solutions.
