Brands
Eduauraa launches new campaign with brand ambassador Ranveer Singh
Mumbai: Ed-tech platform Eduauraa has launched a new campaign with Bollywood actor and brand ambassador Ranveer Singh. This 360-degree campaign titled ‘Ab Future pe sabka haq’ will be love across TV, print, radio, and digital.
Eduauraa brings together India’s best teachers from top schools teaching through 2D/3D interactive videos, eBooks, test & past papers, mind maps, scholarships & has personalized teacher-student interaction through live classes, doubt solving, scholarships and counselling
“We hope that with our cutting-edge technology and high-quality affordable education we are able to give students studying across all boards in English, Hindi and Marathi medium an equal opportunity,” said Eduauraa founder and CEO Akanksha Chaturvedi. “Over the last year, we have highly upgraded the customer experience on our app and Learning Management System by adding enhanced layers of AI, ML and human interaction for personalisation and progress tracking.”
“It is amazing to see the work that Eduauraa is doing in the edtech space and we are thrilled to be a conduit in the academic journey of millions. The pandemic further propelled the growth of the edtech industry, and it is a space that has been a great enabler to many,” commented Zee5 India chief business officer Manish Kalra. “Through this campaign, we hope to highlight the many ways in which online learning can substantiate the conventional classroom-based education. Furthermore, similar to the model adopted at Zee5 to democratise entertainment, Eduauraa is democratising quality education and making it affordable and accessible for students across the country. With Ranveer as the face, we’re confident of this message reaching far and wide, growing our user-base even further.”
Ranveer Singh added, “Eduauraa strives to make world class education affordable and accessible using innovation and technology. The mission is to democratise education in India so that no student should be deprived of quality education because of the high costs of online learning. Kyunki #AbFuturePeSabkaHaq. Thrilled to be part of this great initiative by my friend Akanksha Chaturvedi, the young and dynamic founder of Eduauraa.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
