MAM
aha partners with JioSaavn to launch an exciting subscription offer
MUMBAI : The regional OTT player, aha has partnered with audio OTT platform JioSaavn to offer access to each other’s content at the price of one. This move comes as a surprise for the new subscribers as the platforms will become super affordable for them.
The partnership will allow new users to stream eighty million plus audio tracks on JioSaavn and access to two hundred fifty films, series and original shows such as Unstoppable, Telugu Indian Idol, Bheemla Nayak, DJ Tillu , and many more on aha. aha and JioSaavn unlock access to a world of entertainment, with the #OkeDebbaKiAataPaata campaign.
Following this partnership both aha and JioSaavn will offer one-year subscription of both apps to the new users at an effective price of Rs 399 with 50 per cent discount from the actual annual subscription price of Rs 798 on both platforms independently.
The latest partnership underscores aha’s aim to entertain the audience in their native language and JioSaavn’s commitment to providing a superlative audio streaming experience to users in regional markets with the most relevant content offerings.
Additionally, the association will drive organic subscription growth for both platforms while adding value to their new users that sign up for this offer. At present, aha and JioSaavn’s annual subscriptions are priced at Rs. 399. With this collaboration both brands will offer an annual subscription at the price of one ie., Rs 399 per annum for their new users.
Commenting on the partnership, aha CEO Ajit K Thakur said, “We at aha are delighted to partner with JioSaavn for this exclusive offer. Our partnership with JioSaavn emphasizes our commitment to generate better value for our users with exclusive partnerships. We warmly welcome our new users to enjoy both aha and JioSaavn annual subscription at 50 per cent discount”.
Brands
Nodwin Gaming appoints Sonal Varma as global director of live events
Former Comic Con India VP to scale global gaming and pop culture experiences
MUMBAI: Nodwin Gaming has appointed Sonal Varma as global director of live events, bringing on board a seasoned architect of fan communities as the company accelerates its global push in gaming, esports and youth culture.
Varma steps into the role with more than 15 years of experience creating large-scale fan experiences and cultural platforms. She is best known for her long stint at Comic Con India, where she most recently served as vice president and helped transform the convention into one of the country’s most recognisable pop culture gatherings.
At Nodwin Gaming, Varma will lead the strategy, design and execution of the company’s global live event initiatives. Her mandate includes expanding flagship intellectual properties and developing new formats that bring gaming communities together across emerging markets.
Over the years, Varma has been closely associated with building and scaling community-led events such as Comic Con India, Geekly and the Indian Cosplay Championship. Her work has focused on turning niche fandoms into thriving cultural ecosystems by blending entertainment, creator culture and brand partnerships.
Her appointment comes at a time when Nodwin Gaming is expanding its international events footprint through properties such as DreamHack India, NH7 Weekender, Comic Con India and the Battlegrounds Mobile India Series. The company has also been growing its presence across Asia, Europe, the Middle East and Africa through esports tournaments, gaming festivals and fan conventions.
Nodwin Gaming co-founder and managing director Akshat Rathee, said Varma’s experience in building fan-centric platforms would play a key role in the company’s next phase of growth.
“Sonal brings a deep understanding of how live experiences can bring communities together around gaming and pop culture. As we expand our global live events footprint, her experience will help us create experiences that feel authentic and meaningful for audiences across markets,” he said.
Varma said the scale of opportunity at Nodwin Gaming made the move particularly exciting.
“Joining Nodwin Gaming at this moment feels incredibly exciting because the canvas is so large. There are new audiences, new markets and new formats waiting to be explored. I’m looking forward to working with teams across the network to create live experiences that celebrate gaming culture while staying rooted in the communities that power it,” she said.
Over the past few years, Nodwin Gaming has built an ecosystem that stretches across competitive gaming, creator communities, music festivals and youth culture platforms. With Varma now leading global live events, the company is looking to further expand its flagship properties while experimenting with new formats that blend gaming, entertainment and fandom for audiences around the world.
