Ad Campaigns
Purplle launches new campaign featuring Sara Ali Khan
The leading beauty e-commerce platform Purplle.com has launched its latest brand campaign featuring bollywood actress Sara Ali Khan. With this campaign the brand aims to position itself as “Har Indian Ka Beauty Destination”. With this it Purplle repositions itself from mass, premium, to super-premium beauty solution for every Indian skin tone and skin type!
The new campaign brings alive this proposition by showcasing a diverse group of friends, from across the country, who find their perfect match on the beauty e-commerce platform. Brand ambassador Sara Ali Khan, dressed in a Manish Malhotra outfit, encourages girls to fearlessly explore their beauty needs and embrace their diversity.
The campaign went live across Sara Ali Khan’s social platforms and will be further amplified across languages and distributed via digital and social channels.
With over sixty thousands products from over thousand brands, catering to the diverse needs of every Indian, the brand encourages women to indulge and add to their cart, everything they heart.
It also allows consumers to avail personalised recommendations while shopping on Purplle.com. If needed, they can opt to return products through a unique two-day return policy.
Today, women across the markets seek personalized beauty solutions that appeal to different skin tones and types.
Purplle’s propriety Beauty Intelligence Suite uses artificial intelligence and machine learning to decipher thousands of keywords, which include brands, ingredients, skin types, benefits, categories, and special attributes. With this, Purplle has made trending beauty products accessible and affordable.
At Purplle, there is a beauty product for every Indian, from mass, premium, to super-premium. Bringing this to life through the campaign, Purplle.com chief business officer Nippun Aneja said, “Beauty is very personal and exploratory. Different skin types, skin tones, weather conditions, and textures can influence a consumer’s journey. Today, with digital breaking access barriers, the beauty experience is full of personalized solutions.”
“Powered by a strong technology backbone, Purplle caters to the many requirements of consumers with a plethora of offerings and trending products. Our strong positioning encourages women to explore the pleasures of beauty, with a wide range of genuine certified products delivered across eighteen hundered pin codes. With this, we truly are Har Indian ka Beauty Destination,” he added.
Speaking at the launch of the campaign, brand ambassador Sara Ali Khan said, “The Purplle world is all about having fun with beauty, experimenting, and finding your perfect match. From luxury products to daily basics, I have always turned to Purplle for my beauty needs, and I am proud to say that Purplle sirf Sara ka hi nahi, Har Indian ka Beauty Destination hai! I hope many young girls can resonate with our campaign and, whatever their definition of beauty, they can truly indulge in all that they hear on Purplle. For the campaign, we brought alive the brand’s personality of being trendy, yet super fun and relatable”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
