Brands
Skechers enters cricket footwear market with new launch in India
Mumbai: Skechers has officially entered the cricket footwear market, launching its cricket collection in India. Cricket stars Ishan Kishan and Yastika Bhatia, both part of the Mumbai Indians teams, already wear Skechers Cricket footwear in competition. This new range promises to bring Skechers’ signature comfort and performance to cricketers across India, empowering athletes at all levels.
Skechers Asia CEO Rahul Vira expressed the brand’s commitment to the Indian market, saying, “Cricket is more than just a sport in India—it’s a passion that unites millions and Skechers is ready to bring our signature Comfort That Performs to players across the country. The first-ever Skechers Cricket footwear collection delivers on our commitment to innovate with shoes that truly meet the demands of this vibrant sport. By working closely with top cricketers, we have designed a product range that brings incomparable performance, grip, and comfort to the cricket oval. We’re proud to begin this journey in India with a collection that will empower cricketers across all levels to perform at their best with our cutting-edge footwear.”
Skechers COO David Weinberg added, “The cricket-loving nation of India serves as the ideal launchpad for this innovative collection of high-performance cricket shoes tailored to the unique demands of the sport. Along with running and pickleball currently available in the country, we will further expand our performance portfolio in India with basketball rolling out shortly. Skechers has so much more to come with products offering Comfort That Performs across more sports and activities planned for the coming year.”
The collection includes Skechers Cricket Elite, featuring 11 metal spikes for exceptional traction, and Skechers Cricket Blade, offering seven metal spikes for agility. Both styles come equipped with Goodyear rubber outsoles for traction, Ultra Go cushioning, and Skechers Arch Fit technology for enhanced support.
Wicketkeeper and batter, Ishan Kishan shared, “Skechers has truly revolutionized cricket footwear with its new line. The perfect blend of grip, lightweight structure, and unmatched comfort makes a real difference on the field. Whether I’m diving behind the stumps or sprinting between wickets, these shoes give me the support and flexibility I need. Having competed in them extensively, I can confidently say they are reliable and comfortable. It’s exciting to be part of this launch with a brand that innovates and genuinely understands what cricketers need to perform at their best.”
Indian women’s cricket team, wicketkeeper-batter, Yastika Bhatia added, “As a cricketer, having the right gear is crucial for peak performance. Skechers’ new cricket shoe line delivers exceptional comfort and stability, allowing me to focus on my game without any distractions. The innovative technologies and meticulous design cater perfectly to the demands of cricket. Having worn these shoes since earlier this year, I can attest to their superior quality and performance. I’m thrilled to be part of this journey with Skechers, knowing that their expertise and passion are now empowering cricketers across all levels.”
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
