iWorld
ViewLift elevates Shraddha Pednekar to CXO; Sujith Vellat to CTO
Mumbai: US based end-to-end streaming and OTT (over-the-top) solutions provider ViewLift has announced the elevation of Shraddha Pednekar to CXO (chief experience officer) and Sujith Vellat to CTO (chief technology officer).
The announcement comes as ViewLift, an enabler of regional focused OTT platforms like Hoichoi, Oho Gujarati, Kachaa Lannka, looks to further expand its operations in India and the subcontinent.
“The talent that ViewLift is looking to recruit in India, will support increasing the B2B presence on separate OTT platforms,” said the statement. “Those additional teams will be tasked with developing ViewLift’s long-term capabilities, with its strong leadership at the helm.”
“Having experience of operating in the Indian and global markets, both Shraddha and Sujith will be instrumental for ViewLift as we continue with our market expansion,” said ViewLift co-founder and president Manik Bambha. “Since Shraddha and Sujith joined the team, we have seen the direct impact of their dedication to our customers and to improving our product offerings constantly. We have exceptional talent in these two, and we are eager to watch them flourish in their new roles.”
Shraddha Pednekar will be responsible for global project delivery and client engagement and satisfaction, as well as help to strengthen ViewLift’s end-to-end product development based on ongoing client experience.
As CTO at ViewLift, Vellat will be responsible for guiding the continued development and innovation of the company’s end-to-end streaming and OTT platform, enabling customers with advanced monetization, real-time analytics, growth tools and significantly reduced time to market.
ViewLift has a presence in multiple locations across the US, Europe and India. Its clientele is spread across media and entertainment, sports and broadcasting.
Gaming
Nodwin Gaming partners with Runestone for esports data and integrity solutions
South Asian esports leader joins forces with Czech tech firm to enhance tournament operations.
MUMBAI: Nodwin Gaming has just levelled up its game by bringing in a specialist to keep the scoreboard honest and the fans fully engaged. The leading South Asian esports and gaming company has announced a strategic partnership with Runestone, a Prague-headquartered esports technology firm specialising in real-time data and engagement solutions for tournament organisers and publishers.
The collaboration aims to strengthen competitive integrity, improve operational oversight, and deliver more interactive viewing experiences across Nodwin’s properties. It will initially focus on the Nodwin Clutch Series for Counter-Strike 2, a Tier 2 tournament that provides emerging teams with consistent competitive opportunities and helps build the talent pipeline.
The latest edition of the series recently concluded with Big defeating ECSTATIC 2–1 in the grand final of the $50,000 online event.
Nodwin Gaming chief business officer at MENA and global head of data monetization Teemu Koski said, “Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise complements our experience in building scalable esports IPs.”
Runestone head of partnerships Michael Schwartz added, “Nodwin Gaming has built one of the most dynamic esports ecosystems across emerging markets. We’re thrilled to collaborate on supporting tournaments with greater transparency, deeper fan interaction, and scalable tools.”
Both companies are exploring opportunities to extend the partnership across additional titles, including mobile-first competitive ecosystems, and to develop new products for publishers, tournament operators, and event promoters.
In the rapidly growing world of esports, where fair play and fan excitement are equally crucial, Nodwin Gaming and Runestone are teaming up to ensure every match is not only competitive but also transparent and engaging. This alliance could well become a game-changer for Tier 2 tournaments across South Asia and beyond.
