MAM
Digital Refresh Network bags digital content mandate for Medanta Group of hospitals
Mumbai: An integrated and digital marketing solutions company, Digital Refresh Networks, wins the digital content mandate for Medanta Group of Hospitals. The account was won following a multi-agency pitch and will be looked after by the agency’s Mumbai team. The mandate includes the overall strategy, planning and creative content requirements across digital for the brand.
With an experience of a decade, Digital Refresh Networks has worked with some of the leading brands and businesses across FMCG, consumer goods, automobile, e-commerce, lifestyle, healthcare and pharma, and other sectors.
Commenting on the association, Medanta AVP – digital marketing & e-commerce Harish Aswani said, “Our association with the team at Digital Refresh Networks is sure to help us organise and scale our digital content ecosystem. For a healthcare brand, content plays a key role not only in driving salience and credibility for the brand, but also drive business growth. We look forward to creating some relevant and meaningful content at scale.”
Medanta chief marketing & growth officer Sumanta Ray stated, “The brand Medanta, is all set for expansion, across multiple sectors across healthcare and DRN coming in at this point allows us to scale marketing initiatives across all these verticals. I welcome team DRN to the Medanta ecosystem and hope to build a strong engagement by bringing out the core values to the fore.”
Digital Refresh Networks co-founder & CEO Barin Mukherjee said, “We are elated with the opportunity to partner with Medanta group in their journey. With our expertise in understanding content across channels/ formats and regions, it would be of great value to deliver on building Medanta Group as a front runner in the healthcare sector, which they truly are.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
