Brands
Tecno Mobile India renews partnership with Ayushmann Khurrana
Mumbai: The global premium smartphone brand Tecno from Transsion India has announced the renewal of its brand association with the Bollywood superstar Ayushmann Khurrana, according to the company statement released on Friday.
“The recommencement of the partnership with the star is based on mutual trust and admiration and is expected to reiterate the brand’s motto ‘Stop at Nothing’. The premium brand will stand tall with its consistent efforts to deliver highly perceptible technology and innovative devices for consumers. With this continuation, TECNO Mobile aims to strengthen the earned trust among consumers and keep up with its robust growth trajectory,” the statement said.
The company also said in its statement, “Being a ground-breaking actor, who has disrupted the age-old, monotonous narratives of the Indian film industry, Ayushmann Khurrana has positively influenced the Indian youth. His movie choices and relatable characters resonate with Tecno Mobile’s brand philosophy of offering something innovative and best-in-class. While Ayushmann brings novelty through his content, Tecno does that with its diverse set of offerings with advanced and premium technology across its five product lines. Over the last year, the actor has extensively been a part of product launches and campaigns of the smartphone brand across electronic and social media platforms.”
Commenting on the continued brand relationship, Ayushmann Khurrana said, “Whether it’s my performance in front of the camera or Tecno’s performance in the smartphone segment, we have always believed in the motto of ‘Stop at Nothing’. Individually, the brand and I have grown in our respective fields within the last year and I wish to bring forth the same growth via my partnership with Tecno Mobile. With this continued association, we look forward to an even more exciting journey going forward.”
Speaking about the revived union, Tecno Mobile India’s CEO Arijeet Talapatra said, “Currently, Tecno Mobile is the 3rd largest smartphone player in the sub-10k segment according to Counterpoint Market Share Report, April 2022. We’ve earned this feat on the back of our India-first and segment-first approach and as we move ahead in our journey, we aim to cater to consumers across all price points. With a focus on the mid to high segment for the coming year, the alliance with Ayushmann is going to play a pivotal role. Particularly, considering his fandom, among the GenZs and millennials; a focused cohort for the brand as well. Similar to the consumer’s evolving taste in films and entertainment content, they are also evolving as smartphone consumers, with expectations around variety, high-end features and technology. Therefore, this extended association will allow us to expand our target base and further solidify our position as a leading premium smartphone brand.”
Tecno views this alliance to set off this year’s company focus on the mid-high segment and to leap the extra mile for technology democratisation and make new-age technology accessible to people at disruptive price points. Ayushmann Khurrana will be seen featuring in the upcoming brand campaigns across channels and platforms for product lines Pop, Spark, Pova, Camon and Phantom.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
