Brands
M S Dhoni to be a shareholder & brand ambassador for Garuda Aerospace
Mumbai: Chennai-based Drone startup Garuda Aerospace on Monday has appointed the former Indian men’s cricket captain Mahendra Singh Dhoni as a shareholder in Garuda Aerospace. Dhoni is also the brand ambassador of the company, the company said in a statement.
Equipped with 300 drones & 500 pilots operating in 26 cities, Garuda Aerospace drone manufacturing facilities were recently launched by honourable prime minister Narendra Modi.
About his association with Garuda, MS Dhoni said, “I’m happy to be a part of Garuda Aerospace and look forward to witnessing their growth story with the unique drone solutions they have to offer.”
Garuda Aerospace founder and CEO Agnishwar Jayaprakash is ecstatic about the development, “I’ve always been an ardent admirer of Mahi Bhai & to have him as a part of the Garuda Aerospace family is honestly a dream come true,” said Agnishwar.
He added, “Mahi Bhai is the epitome of dedication & I firmly believe that having captain cool on our cap table adds tremendous value which will motivate our team to perform better.”
“Garuda Aerospace has been a pioneer in the Indian drone ecosystem & is firmly on the path to becoming India’s 1st ever drone unicorn start-up,” concluded Jayaprakash.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
