MAM
Vinod Cookware is the presenting sponsor of Annie’s Kitchen on Amrita TV
Mumbai: Vinod Cookware has partnered with Annie’s Kitchen, the popular cookery show on Amrita Television, as its presenting sponsor. This collaboration enhances the culinary experience for viewers of the Malayalam channel. Vinod Cookware will be featured in three episodes airing on 20 September, 4 October, and 11 October, showcasing its products in various recipes.
The sponsorship includes 96 TV spots, 16 L-bands, 16 Aston bands, and opening and closing tags, ensuring strong brand visibility throughout the show. Additionally, viewers will see 100 spots for Vinod Cookware on Amrita TV from Monday to Sunday, between 8:00 am and 11:00 pm, until 8 November, reinforcing the brand’s commitment to quality and innovation in kitchenware.
Annie’s Kitchen, hosted by anchor and actress Annie Shaji Kailas, has been a popular cooking show for over a decade, captivating millions on Amrita Television every Friday at 8 pm. The show features a variety of traditional South Indian recipes and invites notable personalities from the film industry, such as Tovino Thomas, along with industry veterans and political leaders like A.M. Ariff, to share their stories and favorite dishes. Its blend of local delicacies and engaging content has established it as a significant presence in television. With Vinod Cookware as the presenting sponsor, the show aims to enhance the culinary experience on television.
“We are thrilled to partner with Annie’s Kitchen and Amrita Television for this exciting journey! This integration with a prominent Malayalam TV channel significantly enhances our brand reach and awareness among the southern Indian audience. We are eager to showcase our exceptional products to millions of viewers and to become an integral part of their cooking journeys. Together, we look forward to inspiring home cooks and enhancing culinary experience across the region.” said Vinod Cookware MD Sunil Agarwal.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
