MAM
Hiral Kamra appointed brand manager at Wellbeing Nutrition
She shared her enthusiasm on LinkedIn, stating, “I’m happy to share that I’m starting a new position as brand manager at Wellbeing Nutrition! I look forward to some great work and a big thank you to Avnish Chhabria, Saurabh Kapoor, and Jasmine Lakhani for giving me this wonderful opportunity.”
With over six years of experience in the marketing and advertising industry, Hiral brings a wealth of knowledge and expertise to her new position. Before joining Wellbeing Nutrition, she spent over four years at FoxyMoron, where she excelled as a senior account manager and group account manager. Her time at FoxyMoron equipped her with invaluable skills in leadership, management, market research, and marketing strategy, enabling her to manage diverse teams and projects effectively.
In her new role at Wellbeing Nutrition, Hiral is set to leverage her extensive experience to drive brand initiatives and foster meaningful connections with consumers. Her strong leadership skills and strategic mindset will be instrumental in enhancing the brand’s visibility and reputation in the health and wellness sector.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
