Brands
Bobcard ropes in Shreyanka Patil as brand ambassador
Mumbai: Bobcard Ltd, a wholly owned subsidiary of Bank of Baroda, onboards Shreyanka Patil, the rising star of Indian cricket, as its new Brand Ambassador. Shreyanka will now represent Bobcard Ltd in upcoming brand initiatives and campaigns, embodying the company’s commitment to “Reimagine Credit for Everyone in India” and redefining the credit card experience for customers.
As a dynamic athlete who has excelled in a sport that now enjoys equal representation from all genders, Shreyanka’s commitment to excellence aligns perfectly with Bobcard’s mission of reimagine credit solutions for all. Her determination and success resonate with Bobcard Ltd’s vision of enabling customers to achieve financial independence through innovative credit solutions.
On this collaboration, Bobcard Ltd MD & CEO Ravindra Rai said: “We are thrilled to welcome Shreyanka Patil to the BOBCARD family. Her remarkable journey from being a talented cricketer to becoming a youth icon mirrors our brand’s values of resilience and progress. Shreyanka’s story inspires millions of young Indians, and her passion for excellence makes her the perfect choice to represent our vision of ‘Re-imagining Credit’. We look forward to launching new products, campaigns and initiatives that reflect this spirit, under her leadership.”
Engaging in any sport fosters a sense of commitment and discipline, helping us clarify our vision and fuel our passion to achieve our goals. Bobcard Ltd is dedicated to developing innovative credit solutions that meet the evolving needs of today’s consumers. Through this partnership, the brand aims to motivate itself and inspire a new generation of credit users to rethink credit as a powerful tool for reimagining their life goals while fostering responsible financial habits and informed decision-making.
Sharing her excitement about this partnership, Patil stated: “I am honored to join hands with Bobcard Ltd, a brand that has been a game changer in the credit card industry. Just as cricket has allowed me to push my limits and achieve my dreams, Bobcard Ltd enables people to take charge of their financial futures. I look forward to being part of this journey and supporting the brand’s mission to empower individuals through innovative credit solutions.”
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
