MAM
RD&X Network onboards Ashish Bhasin as co-founder & chairman
MUMBAI: Global advertising & marketing transformation startup RD&X Network has appointed Ashish Bhasin as co-founder & chairman. The former CEO APAC of Dentsu, Bhasin is an advertising and media veteran with over 34 years of industry experience which includes 24 successful agency acquisitions, management of 10,000+ people, and over $4 billion of ad spends in the APAC region.
Founded by Rajiv Dingra, former CEO of WATConsult, RD&X Network is headquartered in Dubai and has technology teams based in Bangalore & Mumbai catering to a global market with special focus on USA, Middle East, and APAC regions.
Speaking on this occasion, Bhasin said, “MadTech, a combination of MarTech and AdTech, is clearly the future of our industry as digital spends cross 60 per cent globally, reaching over a trillion dollars by 2027. Rajiv and the RD&X Network team have developed a unique AI-based platform that will enable direct clients, clients wanting to in-house, as well as digital, and advertising agencies. With one of the finest technology teams, a committed founder with experience and drive like Rajiv, RD&X Network has the potential to become the first India-Out, platform based global advertising and marketing startup. The opportunity to mentor and guide this process attracted me to join the RD&X Network. It is also my first entrepreneurial venture as a co-founder and I am delighted to partner with Rajiv.”
Praising Bhasin’s accolades and experience, RD&X Network CEO founder Rajiv Dingra said, “Ashish is an advertising and media legend, who brings with him the unique experience and wisdom of scaling the digital advertising business, both organically and inorganically, across several markets, regions, and with diverse entrepreneurs. We have worked together in the past when WATConsult joined Dentsu, and I have witnessed his amazing zeal and drive first-hand as a leader always seeking to build the future of advertising by inspiring his team. We are extremely excited to have him onboard as our co-founder & chairman. Together, we intend to create the platform-driven future of the advertising industry as we take this step.”
RD&X Network recently launched the world’s first Unified Marketing & Advertising Automation Platform, ReBid which uses AI-based algorithms to provide end-to-end unified workflow, data harmonisation and real-time reporting, all in one platform, said the company in its statement.
It covers over 98 per cent of the relevant global digital ad spends, helping marketers regain control and prepare for a cookieless world, according to the company.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.








