MAM
4AM Worldwide bags integrated marketing mandate for Sumadhura Group
Mumbai: The creative communication firm, 4AM Worldwide, has won the integrated marketing mandate for Sumadhura Group, a residential and commercial real estate developer.
4AM will be responsible for creating awareness and salience for brand Sumadhura and their projects. The firm will take care of the overall branding, advertising and digital appearance of Sumadhura Group. To serve the marketing needs of the client, the firm aims to provide result driven solutions for the next phase of their exponential growth.
Speaking of this association, Sumadhura Infracon senior VP- sales & marketing Srinivas Moramchetty said, “We’re thrilled to welcome 4AM Worldwide as our new creative communication partner. We want to leverage their vast experience in integrated marketing communication along with a storytelling approach. Today’s consumers are evolving every day, so it is important for the success of Real Estate companies like us, who have been in business for the last 25 years, to innovate and engage with customers differently from brand and product communication front.”
Speaking about the win, 4AM Worldwide chief operating officer Meenakshi Aggarwal stated “Sumadhura group has been a well-established player in Bangalore and Hyderabad markets. It is aggressively pursuing growth and we are delighted to partner with them in their growth. The Real Estate sector is bounding back as the pandemic impact starts fading away, making it an ideal time to engage with audiences via integrated marketing.”
The creative and business leadership at 4AM has successfully built numerous brands across diverse categories, from naming and identity design to managing integrated campaigns across TV, print, outdoor, radio, digital & events.
4AM attributes this success to the deep research and landscape understanding the team does before embarking on any new domain or brief. The company’s portfolio includes clients from various sectors starting from BFSI, Film and Media, Government & PSU, Education, Real Estate, Construction Materials to E-commerce.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
