MAM
PrepInsta elevates Manish Agarwal to the position of CMO
Mumbai: Ed-tech startup PrepInsta has elevated Manish Agarwal to chief marketing officer’s position of the brand and also given him co-founder status. Manish was earlier heading the business development at the brand and will now also be managing marketing activities for the brand.
The development follows the recent announcement of the brand to go aggressive with its expansion in terms of associations with universities and widen its user base.
In his new role, Manish plans to go aggressive not just with the mainstream but also in regional communications. He aims at tapping the potential audience in Tier II of India for which he will be introducing vernacular communication in the marketing strategy. Additionally, his focus will be towards strong digital marketing to increase the traction on the platform.
“Edtech space is growing at an unexpected pace, and amidst this it is very important to catch up with continuous innovation and ideas,” said Agarwal. “In India, the one who cuts a sustainable slice of Tier II might stand out for longer, therefore, there is a dire need for business development targets to stay in sync with marketing approach. We at PrepInsta, have some ambitious objectives for the ongoing fiscal, and therefore we are upgrading our management structure which fits the larger plan. We are sure this is going to produce some fruitful results for the entire team, and I could not be more excited about my new responsibilities as the CMO.”
Manish has secured a BTech (ECE) from Vellore Institute of Technology. He started his professional career with Accenture as an ASE, working as MainFrames Developer for a reputed Insurance Client, post which he joined PrepInsta.
“Manish has a very clear approach towards the company’s targets, and with his insights on the industry he is all geared up to drive the marketing front completely. Being the third most funded startups sector in India, edtech has a lot of opportunities, but so is the competition. Awareness and content quality are two main factors that break the ice for any brand. We are glad that our co-founder is handholding the first important factor for us,” said PrepInsta co-founder & CEO Atulya Kaushik.
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MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
