MAM
Tenovia Solutions bags Maharishi Ayurveda’s e-com mandate
Mumbai: Tenovia Solutions on Thursday announced that it has signed up the e-commerce mandate of Maharishi Ayurveda. The mandate primarily includes the performance marketing and marketplace support for Maharishi Ayurveda and will focus on setting the strategy for Maharishi Ayurveda’s D2C and marketplace channel in India & the UK market.
Through this partnership, Tenovia will help Maharishi Ayurveda focus on organic growth through keyword analysis & cataloguing audits and drive revenues through digital marketing, marketplace marketing for Amazon India, Flipkart & Amazon UK, channel management, and analytics.
Speaking on the announcement, Tenovia Solutions co-founder Sonu Somapalan said, “We are thrilled to be playing a critical role in Maharishi Ayurveda’s eCommerce journey. We believe our partnership has a distinct advantage as we have the necessary experience concerning the product categories and strategic thinking. We are keen to achieve exponential growth with Maharishi Ayurveda in the Indian and International marketplaces.”
Maharishi Ayurveda director Ram Shrivastava said, “We are delighted to collaborate with Tenovia Solutions as our mainline eCommerce partner in our mission to make Maharishi Ayurveda accessible to everyone in India through digital mediums. Their capabilities will allow us to reach our potential customers, and capitalise on the opportunities in the eCommerce landscape. We look forward to achieving our business goals through this partnership.”
Tenovia specialises in eCommerce management and data-driven digital solutions. Tenovia partners with mid to large brands in driving the growth of their online business and focuses on increasing online revenues for its customers through multiple channels using centralised data analytics and insightful business recommendations. Tenovia has serviced a wide range of clients including MTR Foods, Aditya Birla, Raymonds, Tata International, Soch, Dixcy Textiles, Health and Glow, Landmark, Paragon Footwear, Luxor Writing Instruments, Emami Group, Starmark, Cottonworld, Atmosphere, Anita Dongre, Oriental Cuisines, Raymond’s to name a few.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
