MAM
Laqshya Media executes pan India OOH campaign for Nissan Magnite
Mumbai: Laqshya Media Group executed a high decibel, pan India Out of Home (OOH) campaign for Nissan Magnite across all metros, mini-metros, state capitals, and Tier 3 and 4 cities. Strategically designed to reach Magnite’s target audience, the campaign was executed at multiple locations in each city, with high-impact, large format OOH sites placed at key urban touchpoints, including key arterial routes, main traffic junctions, central business hubs, auto-hubs, and commercial retail areas, among others.
The campaign was designed to highlight how the SUV’s bold exteriors, roomy interior, powerful turbocharged engine, and advanced safety technology establish it as the perfect city adventure companion for discerning Indian customers.
Speaking on the campaign, Laqshya Media Group COO Amarjeet Hudda commented, “The Nissan Magnite OOH has been a very prestigious project for us. To bring to life the big, bold, beautiful and charismatic appeal of the SUV, we selected the most iconic, large format impactful OOH sites nationwide across cities.”
He added, “The campaign used technology extensively to strengthen reach and visibility for Nissan India’s target audience. For example, we deployed an in-house advanced AI-powered OOH planning tool strategic hyperlocal AI-powered reach planner (SHARP) to identify the most strategic touch points as per campaign TG in each city. Also, we undertook GPS /GPRS-based monitoring to make our outreach more effective.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
