iWorld
Netflix’s brand & content marketing lead Dipashree Das moves on
Mumbai: Netflix brand and content marketing lead Dipashree Das has moved on after a six-year association. Based out of Mumbai, she was a manager in Netflix’s marketing team focusing on film launches across India and Southeast Asia (SEA).
“I recently made the decision to wrap up an almost 6-year stint at a place I have had the highest honour of calling my professional home, Netflix. Oh, and what a wild ride it has been! Netflix is a place like no other, it changes you, redefines you, bends you out of shape, makes you believe you in yourself in a measure you didn’t think possible. I learnt much more than I was ever able to contribute,” she said in a LinkedIn post.
She also hinted that she has joined another entertainment company at an Asia Pacific and China (APAC) level role.
Das was responsible for launching some of Netflix’ biggest successes in India including “Haseen Dilruba”, “Ludo” and Sacred Games season two.
With over 18 years of experience, Das has been responsible for launching and architecting brands across India and SEA. Prior to Netflix, she was associated with Singtel. She has had stints at Channel NewsAsia, Oak3 Films, NDTV and Unilever.
iWorld
Anirudh Ravichander and Universal Music India join forces to take South India’s sound to the world
The composer behind 13 billion streams launches Albuquerque Records with UMI as its exclusive global partner
MUMBAI: Universal Music India has struck an exclusive partnership with Albuquerque Records, the freshly minted independent label of singer-composer Anirudh Ravichander, in a deal that bets big on South India’s booming pop and hip-hop scene going global.
The arrangement, announced on 17 March, will see Universal Music India handle future pop and hip-hop releases by Anirudh himself, as well as artists signed to the new label. A first release is already in the pipeline for April, featuring Anirudh.
The numbers behind the man are hard to ignore. Debuting in 2012 with the viral sensation “Why This Kolaveri Di”, Anirudh has since clocked over 13 billion audio streams across more than 770 tracks, cementing his position as the No.1 South Indian artist on Spotify by total streams. His fingerprints are all over some of the Tamil film industry’s biggest musical moments, from Hukum and Vaathi Coming to Arabic Kuthu and the A23 Theme.
But Albuquerque Records is a different beast. Built for the non-film space, it is designed to nurture independent talent and champion the next wave of Indian pop voices. “Universal Music India’s leadership in pop and hip-hop made them the natural partner,” said Anirudh. “I’m excited to take independent voices to audiences around the world.”
Universal Music India’s chairman and CEO Devraj Sanyal was equally effusive. “Anirudh represents the future of Indian music, bold, original, and with enormous potential,” he said. “Identifying transformative talent is our superpower, and this partnership reflects that belief.”
Sanujeet Bhujabal, managing director of Universal Music India, framed the deal as more than a distribution play. “Albuquerque Records represents Anirudh’s bold artistic vision in the world of pop and hip-hop,” he said. “True to his legacy of innovation, this partnership is set to establish yet another landmark creative space, this time for the emerging world of iPop and beyond.”
For Universal Music India, the deal deepens a long-running push into South India’s four key language markets: Tamil, Malayalam, Kannada and Telugu. The label already has regional imprints, film partnerships with Maddock Films and Excel Entertainment, and a growing non-film roster. Landing Anirudh, arguably the south’s most bankable music brand, is a statement of intent. South Indian music has the streams. Now it is coming for the world.
