MAM
DigiBoxx onboards Mohua Mitra as chief product officer
Mumbai: India’s leading indigenous digital asset management platform Digiboxx has announced the appointment of Mohua Mitra as the chief product officer.
In her new role, Mohua will focus on strategy, execution, attaining higher efficiency levels, further innovation and automation into the core product offerings at DigiBoxx. She brings over 21 years of experience in SaaS (Software as a Service), PaaS (Platform as a Service) and BI (Business Intelligence).
Prior to joining DigiBoxx, Mohua Mitra has been associated with Hitachi Consulting (IN, UK & UAE) for eleven years as a technical architect and manager.
On this new appointment, Digiboxx CEO Arnab Mitra said, “We are excited to have Mohua join DigiBoxx. She brings with her technical prowess and expertise in implementing solutions in international markets, which will help us take our product offerings to the next level.”
Mohua has majored in Physics from Jadavpur University, with a post graduate degree in Radio Physics & Electronics from the Institute of Radio Physics and Electronics (INRAPHEL), Calcutta University. She found her calling in IT consulting very early in her career, working for companies like TCS, Oracle, PwC and IBM as a techno-functional consultant before moving to Hitachi Consulting and now DigiBoxx.
“It has been a long rewarding career, spanning various geographies including the US, UK, and the UAE. I think it was time for me to embark on a new journey where I can lend my experience to a Made in India service and make it a global product. I thank the DigiBoxx leadership for their confidence in me and look forward to working with the vibrant team,” Mohua Mitra said on her appointment.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
