MAM
Kristen Finney becomes Disney International’s EVP content curation
Mumbai: Media conglomerate Walt Disney has announced the appointment of Kristen Finney as Disney International executive VP content curation. Prior to this, she was executive VP distribution, content distribution strategy and development at Disney Media and Entertainment which operates Disney+.
Finney will manage the international content strategy across India, the Asia Pacific, Europe, the Middle East, Africa, Latin America and will be responsible for overseeing the creation of original programming for Disney+ and Star+, along with linear channels. She will report directly to International Content and Operations chairman Rebecca Campbell.
The division is a centralised hub for international content acquisition information, cross-regional licensing opportunities, content slates and pipelines.
Speaking on the elevation, Finney said, “I am excited to join the new international content and operations organisation and to have the opportunity to work closely with Rebecca and this team of internationally respected content creators. The regional teams in IC&O are building a truly impressive slate of engaging and entertaining content, and I look forward to driving strategic opportunities as we aggressively expand these local offerings around the globe.”
Campbell said, “Kristen has a proven track record of delivering successful content strategies. This expertise, combined with her skillful ability to build and lead innovative teams, makes her the perfect candidate for this important new role. Her extensive and diverse experience will make her a vital part of our IC&O leadership team.”
Brands
Zepto names Saurabh Kabra vice president for non-trade advertising
Former blinkit and ITC executive to drive Zepto’s ad-led growth
BENGALURU: Zepto has elevated Saurabh Kabra to vice president—non-trade advertising, partnerships and catalogue, underscoring the quick-commerce firm’s push to deepen high-margin revenue streams beyond deliveries.
Based in Bengaluru, Kabra will lead the strategic expansion of Zepto’s advertising and partnerships ecosystem. He was previously senior director and head of the non-trade advertising business, where he played a central role in building the company’s ad-led monetisation playbook.
Since joining Zepto, Kabra has worked closely with the chief executive’s office on strategic initiatives, contributing to the company’s rapid scale-up in India’s intensely competitive quick-commerce market. His elevation comes as platforms increasingly court brand advertising to steady margins and diversify revenue.
Before Zepto, Kabra held senior growth roles at Blinkit, serving as associate director of growth and city CEO for Hyderabad, where he led regional expansion and operational scaling.
Earlier in his career, he spent several years at ITC Limited, managing brands such as Classmate and Paperkraft and overseeing sales operations in the personal care business. He is an alumnus of Indian Institute of Management Calcutta.
Industry executives view the appointment as a clear signal that Zepto is sharpening its focus on advertising, partnerships and catalogue-led monetisation: areas increasingly discussed by investors as critical to improving unit economics in quick commerce.
