iWorld
Shyft & Vistara partner to launch in-flight wellness content series ‘feel the pause’
Mumbai: Leading health and wellness platform, Shyft has launched ‘feel the pause’, a series of in-flight health & wellness content curated for full-service carrier Vistara, brought to you by TATA and Singapore Airlines.
The company will produce over a 1,000 minutes of health and wellness based content, which will be hosted exclusively on ‘Vistara World’, the in-flight entertainment system onboard Vistara aircraft globally.
The series will include four key libraries – sleep solutions, relaxing the body, relaxing the mind and working aid; and will comprise a variety of content formats including sleep inducing stories, in-flight stretches, breathing exercises, meditation and music tracks.
The content from Shyft will offer tools that will allow flyers to deal with insomnia and travel anxiety, with sleep stories based on classic tales such as the Pied Piper of Hamelin and tranquil music tracks.
Commenting on the partnership, Shyft founder Pooja Khanna said, “We’re delighted to partner with Vistara to launch ‘Feel the Pause’, and bring our expertise in health & wellness to add to the wonderful flying experience. As more people around the world start to increasingly focus on their health & well-being, we view this partnership as a tremendous opportunity for millions of flyers to experience Shyft.”
Vistara chief commercial officer Deepak Rajawat added, “We are excited to bring more elements of delight to our customers, and enhance their journeys. As we continue to find ways to elevate premium travel experiences, we are proud to become the first Indian airline to offer special ‘wellness-focused’ IFE content in partnership with Shyft. We are sure that our customers will appreciate this enhancement, and it will become yet another reason for them to enjoy travelling with India’s finest full-service carrier.”
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
