eNews
Ice Media Labs ropes in Taru Dewan as national revenue lead
Mumbai: Branded content solutions provider Ice Media Labs and Analytics has roped in Taru Dewan as national revenue lead.
She will be nurturing the key accounts and simultaneously focus on new business development across markets at Ice Media Lab.
Dewan has expertise in sales, revenue, managing P&L, strategic thinking and brand management. She was instrumental in the launch of multiple magazines, radio stations and digital wallets in her previous stints.
She will be based out of Mumbai and reporting to Ice Media Labs & Analytics co-founder and creative partner Debojit Saha.
“We are very happy to onboard Taru as we celebrate the roll out of our 50th film this year. Taru has a great understanding of the market and content. We have done some amazing fun stuff together in our previous stint and I am certain she will bring in a lot of value with her expertise in ICE Media Lab. Good luck, Taru!,” said Saha.
“Pleasure in the job puts perfection in the work… and I am hoping to achieve the same perfection as I become a part of content mavericks- Ice Media Lab. I am really looking forward to working with the team who has done some really exemplary, award winning work with brands like Dabur, ITC, and Lenskart,” said Dewan.
Dewan has over 15 years of industry experience and is a senior sales professional experience across multiple media verticals – print, radio, digital, in film branded content, and outdoor (in store). Dewan has worked across multiple brands and publishers such as Future Brands, Radio Indigo, Haymarket, HT, Madison Teamwork and others.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
