MAM
Spotify leverages Scibids’ AI to boost customer acquisition
Mumbai: Headquartered in Paris, Scibids, which works in the area of artificial intelligence (AI) for digital marketing, recently launched a campaign. This, it said, helped music streaming service Spotify deliver a 30 per cent increase in registrations at a 24 per cent lower cost per registration.
Spotify leverages programmatic marketing to run customer acquisition campaigns. In order to further turbocharge its marketing ROI, Spotify recently introduced Scibids’ artificial intelligence solutions into its ad tech stack.
Scibids AI worked with the Google Display and Video 360 team and Spotify’s agency, MatterKind, to create custom algorithms that were specifically engineered to boost Spotify’s customer acquisition. Google’s DSP platform, Display and Video 360, has some of the most advanced tools for advertisers, allowing them to create and push sophisticated algorithms to optimise campaigns. Scibids, as an AI solution customisable to the needs of a brand’s media buying strategies, created algorithms designed specifically to improve Spotify’s cost per registration.
Scibids managing director- Asia Pacific Rahul Vasudev said, “Scibids is proud to partner with Spotify and MatterKind, who share our vision of smarter optimization enabled by AI. In this case, the challenge on the Google Display & Video 360 platform was to break the glass ceiling of performance and turn exchange-based media buying into a competitive acquisition channel for Spotify. Results like these prove that AI has the ability to dramatically improve marketing ROI by carrying out real-time computations that were previously impossible. The icing on the cake is that the teams can then focus on more value-adding tasks.”
Spotify head of media, CRM & partnerships Shipra Srivastava said, “We leveraged the power of AI to unlock scale with efficiency by using Scibids AI to add custom insights to Display and Video 360’s bidding mechanism. This proved to be useful in optimising not only the top of the funnel but deeper metrics for us as well.”
The challenges for digital marketers looking for efficient brand and sales growth have multiplied, and the imminent demise of cookies and other identifiers means that running addressable marketing is actually becoming more difficult. Scibids said that it has built an AI that extracts the most discerning combination of variables for each campaign, enables reach on the open web and creates optimal algorithms to optimise KPIs as DSP campaigns start scaling up.
Scibids added that it has recently also started operations in India with Samir Karpe as the country manager with teams across Mumbai, Delhi and Bangalore.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
