MAM
Just Herbs ropes in Patralekhaa as a brand ambassador for their natural makeup line
Mumbai: Luxury Ayurvedic beauty brand Just Herbs has roped in Bollywood actress Patralekhaa, as the face of their natural makeup range. Just Herbs released a brand film starring the actress in a double role where she can be seen getting ready for a dinner date.
Patralekhaa commented, “I am so impressed with Just Herbs’ natural & ayurvedic makeup. The products deliver a superior performance while packing all the ayurvedic goodness! I am sold.”
“I am elated to join the team at Just Herbs to spread the message that natural can be glamorous too,” she added.
The brand film has gone viral on social media because of its unique concept where Patralekhaa is seen getting ready using Just Herbs’ makeup products such as their iconic lip and cheek tints, ayurvedic lipsticks and BB cream, when she is suddenly interrupted by her alter-ego played by the actress herself.
The banter between the two addresses common concerns around makeup such as long-stay and pigmentation which Patralekhaa confidently addresses while doing her makeup routine convincing her alter ego that glamour and the goodness of ayurveda can go hand in hand.
Just Herbs CEO & co-founder Arush Chopra said, “Patralekhaa’s fresh and raw appeal aligns with our honest and transparent approach to making beauty more inclusive & unfiltered for digitally- native Gen-Z & millennial consumers.”
Just Herbs has a variety of natural makeup products including herb-enriched matte liquid lipsticks, compact powder, ayurvedic kajal and nourishing lip & cheek tints which enjoy a cult-like following among natural beauty aficionados on online marketplaces such as Nykaa, Amazon, Flipkart and Myntra. The products are also available on www.justherbs.in as well as at all Just Herbs retail touch points.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
