MAM
Watconsult wins ORM & social listening mandate for Olx Autos
Mumbai: WATConsult, a hybrid digital agency owned by Dentsu Creative India, has won the online reputation management and social listening mandate for OLX Autos.
Following a multi-agency pitch, the account was won and will be managed by the agency’s Mumbai office.
According to the mandate, WATConsult will be in charge of the brand’s response management, which includes monitoring, listening, responding to queries, and reporting to users online.
OLX Autos’ marketing country head Siddharth Agrawal said, “We are excited to have WATConsult on board as our partner for ORM and digital listening mandate. It is a very important element in further accelerating our brand journey & reputation. We look forward to elevating our customer service and the overall platform experience through this engagement.”
Isobar India group CEO Heeru Dingra, said, “We are delighted to have OLX Autos on board. The brand has fared remarkably well in recent quarters, and social listening will be critical to its future success. Our team is well-equipped to provide the necessary skills, and we are very much looking forward to assisting them on this journey.”
WATConsult Managing Partner Sahil Shah said, “This addition solidifies our already strong offering on auto clients. OLX Autos being a new-age digital-first brand, just resonates very well with our go-to-market at many levels. I welcome OLX Autos to our esteemed list of clients and look forward to a great partnership with them.”
MAM
Shah Raza returns full-time as NDTV national revenue head – government
Raza resumes leadership in government sales after a brief part-time stint
NEW DELHI: Shah Raza has resumed his full-time role as national revenue head – government at NDTV, after working part-time for a few months due to personal commitments.
Raza has been with NDTV since 2013, overseeing government sales across India. He brings extensive experience in media and broadcast, having previously served as vice president at TV18 Broadcast Limited, account director at IBN 18, and senior manager at Bennett Coleman & Co. Ltd. (Times Group).
A graduate of Aligarh Muslim University with an MBA, Raza has spent over a decade building a strong track record in government sales and driving NDTV’s revenue growth.
With his return to full-time responsibilities, Raza will continue to lead NDTV’s efforts in government sales, combining long-standing experience with an understanding of the evolving media landscape.
