MAM
Mullen Lintas bags Vadilal Ice Creams’ creative duties
Mumbai: Vadilal Industries announced the appointment of Mullen Lintas Delhi as the creative agency for its global brand campaign. They will be responsible for Vadilal Ice Creams’ creative mandate for its international business.
Mullen Lintas will be responsible for driving growth objectives and business opportunities in the international markets for Vadilal Ice Creams. The agency will strategize and execute the brand’s communication for a mega campaign designed exclusively for its international markets—across countries like the USA, Canada, Australia, UK, Europe, Singapore, Middle East, amongst others.
As a leading ice cream brand, Vadilal has been bringing delightful ice-cream experiences to people across the world for over 115 years. Having established itself as the largest Indian ice cream brand in the international markets, the brand is now looking to take a communication leap with a well-designed marketing campaign.
Commenting on the new partnership, Vadilal Industries USA CEO Shreshth Jhawar said, “We were impressed with the deep understanding of the category and consumers demonstrated, and, of course, by the creative firepower on display by the team. We look forward to a strong and effective long-term partnership with Mullen Lintas.”
Delighted about the win, Mullen Lintas CEO Hari Krishnan commented, “We are delighted to have been given the mandate for Vadilal (USA). The brand is synonymous with joy & delight, and moments of fun and happiness. Our efforts would be to build a brand narrative that consolidates these emotions around the brand in a manner that is uniquely ingrained in the Mullen Lintas’ challenger thinking philosophy.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
